Category Archives: Branding Articles

Keys to linking customers w/ brand purpose

Posted in Branding Articles by Page on April 15, 2014

The Page Group believes in what Nigel is presenting here…brand purpose is critical to growth and success, but it starts even one step further forward with understanding all that you can about your distribution channels and who and how they engage with your company. Only then can you craft a...

B2B Branding Misconceptions

Posted in Branding Articles by Page on March 28, 2014

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Top 5 Misconceptions About B2B Branding CMO EXCLUSIVES | March 26, 2014 by Kathleen Kindle Strategy Director Siegel+Gale As a strategy director at a leading branding firm, I routinely help create and build brands. From industry-leading consumer brands that are household names to strictly B2B ventures that serve extremely narrow niches, the...

Is Color relevant in brand and web design?

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The Psychology Of Colour In Website Design April 15, 2013 By Neil Asher Website designers have several puzzles to solve when presented with a new Website design project. One of the main considerations that a designer must deal with is to understand what it is that the client wants to achieve...

Good, clear, concise, communication builds customer relationships with your brand.

Posted in Branding Articles, Marketing Articles by Page on March 20, 2014

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By improving the overall context of your messaging, and being consistent and aligned with your consumers expectations from your brand you can enhance the customer relationship & brand relationship you have with the consumer. Today’s marketing is all about delivering consistent, clear, good, clean, concise communications that connect with...

Social Media constantly changes…where is it now?

Posted in Branding Articles, Social Media Articles by Page on March 18, 2014

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One of the major concerns that The Page Group advises with its clients is to follow the trends that are taking place in marketing today, but don’t do so without first understanding how it impacts your consumer and understanding how they are going to use that marketing strategy to...

Emotion based marketing works…learn more about it here.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on March 5, 2014

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The Page Group always has supported the premise that you need to build a strong brand connection with your audience, and one of the core ways to develop that is to use emotion based marketing to drive that connection. This article by Tom Shapiro speaks well to the strategy...

Are Building Impactful Brands relevant to the web?

Posted in Branding Articles by Page on February 19, 2014

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This Harvard Business Review tracks a well published theory about brand relevance on the web. The Page Group always held the belief that the webs most successful sites are always going to be driven by relevant brands, with relevant content that enriches the lives of their consumers thru the experience...

How have you invested in marketing during this recession…Let’s look

Posted in Branding Articles, Marketing Articles by Page on February 19, 2014

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This recession has had a major impact on marketing budgets, and brand investment, but the C-Suite is very slow to react to what in fact has the most value to them…Effectively building a strong brand and a strong brand connection with your core audience does more for enhancing the “Blue...

CMO Lessons Learned

Posted in Branding Articles, Marketing Articles by Page on February 19, 2014

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When entering the CMO Suite to often we see the new CMO throw out all the old idea’s without first clearly understanding how they connect with their consumer. They become to quick to want to impress the brass with their new idea’s and revolutionary marketing and brand strategies. But,...

Brand Loyalty – 5 human passages to brand loyalty.

Posted in Branding Articles by Page on February 18, 2014

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As you all are aware, The Page Group always talks about the critical nature of understanding your consumers thoroughly before ever building a marketing and brand campaign. Without clear and focused insights into how your brand connects with your consumers you can not be successful in developing campaigns that are...