Category Archives: Branding Articles

Marketing is about telling the story about the brand.

Leading brands all are telling the story about their brand, products, services, and brand connection to their consumers. In many cases TPG calls this Lifestyle Branding where we build a connection between the lifestyle the consumer wishes to live an their choice of brands which reflect on that lifestyle and...

Color Marketing – Opportunity thru choice of colors.

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Color is an influencer. It makes thing stand out on a page. It connotes emotions. It is an identifier. It allows a logo or graphic to speak a unique language to those that see it. If makes words and graphics jump off a page, or it soothes ones sole while...

We need to continue to elevate the customer experience with our brands.

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by Page on May 12, 2014

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Read only the first paragraph of this article and you will see the point of the whole article. Today we need to heavily focus our attention on elevating the customer experience with our brands to drive successful growth and retention of brand loyal customers. Once again an author points to...

Managing the customer experience is critical to long term success.

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by Page on May 12, 2014

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Customer experience is a critical element in building a connection between them and your brand. Many marketing departments now focus on customer experience as a critical part of their strategies to successfully bring consumers more closely to their brands. Customer Experience: How To Manage What You Don’t Own...

Customer engagement is critical to marketing success.

Posted in Branding Articles by Page on May 12, 2014

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Customer engagement comes of age. For years there has been a misconception of what Branding is all about. The Page Group has always believed that the role of all senior marketing personal in this complex marketing arena is to focus on the consumer. It is all about the...

Brand and product reinvention “Maybe” a key to future growth.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on May 7, 2014

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A great article: Market Relevance, Market Trust, Market Connection, are all relevant to the local markets you serve. The Page Group always shares with its client that it is critical that you know how your customer connects with your brand and products before you ever go to market. Whether...

Does your brand have a voice? What is its voice?

Posted in Branding Articles, Marketing Articles by Page on May 5, 2014

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If you have the capabilities of creating a unique voice for your brand, and products, this can help to define why your products and services are unique, and can set you apart from the marketplace. Building momentum from this platform does have relevance and can significantly impact the marketplace and your customers perception of...

What is your companies reputation?

Posted in Branding Articles, Business Articles, Customer Service and Your Brand by Page on May 5, 2014

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Does your brands reputation add value? Of course it does. The one thing that every business should intently focus on is how they are connecting with their consumers, and how their reputation in the marketplace is felt by their consumers. Some companies focus intently on this and the results...

Sponsorship deals leave the LA Clippers

Posted in Branding Articles, Marketing Articles by Page on April 28, 2014

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Brands can quickly be affected by the actions of their endorsers, or by the people, teams, groups, or staff who become embroiled in controversy. Take Donald Sterling’s ownership of the LA Clippers as an example. Sponsors are immediately opting out of their contracts before the scope of the problems Mr....

Customer loyalty is job number 1 for the marketing department.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on April 23, 2014

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Here is a different twist on brand connections or how to build brand loyalty. Take a look. Common sense answers to a major question all of us must answer in our marketing roles. Mr. Gentle looks at loyalty at three different points in building that loyalty factor with your brand....