Category Archives: Business Articles

Leadership guidelines by McKinsey & Company

Posted in Business Articles by Page on December 29, 2014

McKinsey & Company always delivers great content and information regarding personal and corporate leadership and development. At the end of this year McKinsey has listed its Top 10 in leadership articles which are focused on leadership issues or opportunities depending on how you use it. Great content, Great...

Cyber Security is changing in today’s world.

Posted in Business Articles by Page on December 19, 2014

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Our client Crowdstrike, and good friend George Kurtz, speaks to the issues related to today’s security issues for countries and companies alike. This interview gives insights into the changing world of cyber security. Crowdstrike is one of the top new companies approaching cyber security from a new point of...

Event Marketing – Getting Results

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Event marketing is a critical element of today’s brands. Whether it is thru a tradeshow, direct to consumer, social engagement, or internal it has a major impact on your brand and activating actions you want from your targeted audience, but all to often companies engage in event marketing without a...

Check out the 2014 Social Landscape winners & losers.

Posted in Business Articles, Social Media Articles by Page on December 18, 2014

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Once again I post this annual review of the relevance of the social landscape. Once again we find the impact to be fairly narrow in scope. See how they evaluated these social landscapes, and choose for yourself those that will best impact your brand, message and consumer connection....

Are Marketers good CEO’s.???

Posted in Business Articles by Page on December 10, 2014

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CEO’s are the passion and motivating force of enterprise, and marketers often are found as top CEO’s due to their understanding of the engagement between the consumer and the brand. Marketers control the messaging, they develop the strategies, they measure the results, and they engage with them on a...

Ray Kroc’s strategy starting w/ McDonald’s

Posted in Business Articles by Page on December 10, 2014

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Our friend Roger Neu over at the M&A Law Firm makes some very valid points in this interesting look back at the founding of McDonald’s and Ray Kroc’s investment into an existing ongoing business instead of a start up. Some things can be learned here. Having been engaged...

Fun – The McLaren P1 & Porsche 918 – New Technology Rocks

Posted in Business Articles by Page on November 19, 2014

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It is often fun to digress from the norms of our business lives and enjoy those things around us that are fun, exciting, stimulating and exhilarating….here is a look at one of those experiences thru the eyes of EVO magazines video showcasing the McLaren P1 and the Porsche 918. Hybrid...

8 Secrets to Happy Clients

Posted in Business Articles by Page on November 19, 2014

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Supporting and creating happy clients is a critical element to building successful business relationships. Check out this unique perspective offered by Hightail.com regarding their agencies strategies for creating a happy client. How to have a happy client: eight secrets from an agency insider October 28, 2014...

Customer insights.

Posted in Business Articles by Page on November 14, 2014

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Lee gives us additional information on the importance of understanding your customers. This blog constantly talks to this subject and how important that your brand strategies align with every touch point that the consumer has with your company as well as your marketing aligns with the core principal news...

Simple Brands are the most effective.?

Posted in Branding Articles, Business Articles by Page on November 14, 2014

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What is meant by the term simple brands? How do simple brands win in today’s marketplace. CMO’s Giselle A. gives us insights into how effective some of the top brands have been by keeping their brands simpler for the consumer to understand, connect with, and experience. Check...