Category Archives: Business Articles

The most important brand (MIB)

Consider the highlight points made by Tom in the article below….they all relate to many of the same topics that we talk to here at the Page Group…you want to develop your brand to the level where your consumers reflect that you are their most important brand. When that happens...

Best Lead Generation Tools – 2013

Posted in Analytics, Business Articles, Marketing Articles, Social Media Articles by Page on November 7, 2014

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Marketers tend to be followers…a new marketing trend appears and many just follow along with the crowd hoping that a new Nirvana will open and give them the miraculous results they have been waiting for, but that is far from the best way to approach your marketing problem. Research helps…understanding...

Strategic Planning is Critical Role in today’s Marketing

Posted in Business Articles, Marketing Articles by Page on November 6, 2014

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Strategic planning is a central role of any strong marketing department. Here McKinsey & Co publishes an article analyzing how the role of strategic planning has changed in today’s consulting and strategy role. The Page Group has a primary focus on building highly effective brand strategies for corporate clients, but...

The Accountable CMO – Are you ?

Posted in Business Articles by Page on November 4, 2014

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CMOs More Accountable In Proving ROI, Yet Lack Resources To Execute Study Cites Internal Silos, Resistance To Change And Limited Tech Expertise as Barriers By Maureen Morrison. Published on October 20, 2014. 1 AD AGE DATACENTER 0.51%Walmart ad-to-sales percentage Walmart Stores’ worldwide ad costs as percent of sales. Fiscal 2014 ad costs: $2.4B. Subscribe to...

Learning more about Letters of Intent

Posted in Business Articles by Page on November 3, 2014

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Letters of Intent are written every day, but if the letter is not entered into with good faith, and the parties don’t open that dialogue with good faith they often are soon to fail. This legal overview by Roger truly tries to point out some of the obstacles and...

Email marketing driving your consumers spend?

Posted in Business Articles, Marketing Articles, Mobile Technologies by Page on October 17, 2014

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Email marketing continues to drive sales in the digital space. When properly developed email marketing campaigns are highly effective in developing and driving activation for sales strategies online. The US market has proven that digital and mobile marketing are technologies to be developed although they never will overshadow...

Ferrari celebrates its 60th Anniversary on the Streets of Beverly Hills.

Posted in Business Articles by Page on October 16, 2014

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If you are into cars then you will enjoy this look back at last weekends celebration of the 60th Anniversary of the Ferrari in the US held in Beverly Hills on the world famous Rodeo Drive. Approx. 1000 Ferrari automobiles, as well as numerous other exotics from the LA...

Website Traffic – What is engaging with your customers

Posted in Business Articles by Page on October 14, 2014

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Identifying the most impactful and effective channels to engage in social media interaction is critical to your developing a highly effective campaign with the biggest return on your investment dollar spent. To often social media planners engage in every latest new technology afraid that they are going to miss...

4 Way’s to boost CMO’s Value to the company

Posted in Business Articles by Page on October 3, 2014

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Nick ie w highly regarded HR executive and he is evaluating how to build your own personal brand value and relevance in your CMO position. Check out what he has to say, and perhaps you can implement some of these strategies as you move thru the C suite of...

Online and Offline trends

Posted in Business Articles, Internet Marketing by Page on October 2, 2014

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McKinsey publishes trend analysis for offline and online adoption and growth. Some very unique insights are brought to the forefront in this article published by McKinsey & Assoc. With a huge portion of the worlds population still not engaged in the online world there is expansive room for...