Category Archives: Business Articles

Macy’s drives online customer engagement

Posted in Business Articles by Page on January 27, 2015

The preference for Macy’s is to engage with consumers everywhere the connect with their brand, and online is a huge part of that customer engagement activity. The success that Macy’s has built with its online presence is known throughout the industry, but why the investment? They obviously believe that...

Loyalty Programs – Will they survive

One comment

Loyalty Programs have long been a part of our marketing portfolio, and they have been used in many ways to try to build loyalty with our consumers. Read this interesting review of the discussions held with Staples CDO regarding their perspective of the shifting importance of Loyalty Programs in...

Understanding NDA’s.

Posted in Business Articles by Page on January 14, 2015

11 comments

NDA’s can save you or sometimes hurt you if you don’t understand their role, and how they are written. This great posting by Steve and Neeraj points to many of the concerns we should all have with respect to NDA’s and their signing. I think all of us...

2015 Tech Trends here at CES

Posted in Business Articles by Page on January 7, 2015

One comment

CES is here again, and it is always fun to gaze into the crystal ball of CES. This year it seems like more practical applications are popping up that will be adopted and built upon, but don’t be lead astray as the growth of new technology continues to progress...

Smart CMO’s must retool to manage todays marketing dept.

Posted in Business Articles by Page on January 7, 2015

4 comments

As each year passes by the role of the marketing department evolves. As new technology becomes part of the marketing suite so does the skill set required to manage it change. Fundamental to todays CMO role is to assemble the key players to manage all the responsibilities that are now...

What is leadership? McKinsey study gives us answers

Posted in Business Articles by Page on January 6, 2015

3 comments

The following McKensey article focus on the strongest attributes for leadership, and they hit some of the key points right on the head. One of the keys has always been to be results focused…what is the goal…what is the result that you seek…how do we achieve the plans we...

Happy New Year to all – The Page Group

Posted in Business Articles by Page on January 5, 2015

No comments

May the Page Group wish you all of the happiest and healthiest of New Years. We all look forward to a very exciting 2015 with opportunities for growth and success. If The Page Group can help you by developing the latest state of the art marketing, branding, and strategic...

Porsche 918 Spyder Factory Build Video

Posted in Business Articles by Page on January 5, 2015

No comments

For all us car fanatics out there here is another inside the factory look at the new Porsche 918 Spyder. One of the most technologically advanced cars on the planet. This Is How You Make A Porsche 918 Spyder CarBuzz.com article posted Dec 2014 PorscheVideosGermanyProductionSupercars Dedication. Precision. Perfection. There’s...

George Kurtz talks about the role of CrowdStrike

Posted in Business Articles by Page on January 5, 2015

No comments

Our friends and client Crowdstrike continue to rock n roll inside the world of Cyber Security. George Kurtz just got this story published in his hometown newspaper describing Crowdstrike, and George’s, explosive growth, and future in this competitive marketplace. If you want a top notch digital security solution...

Coca-Cola Mobile Strategy

Posted in Business Articles, Mobile Technologies by Page on December 30, 2014

No comments

Coca-Cola Mobile Strategy: ‘Phone In One Hand, Coke In The Other’ CMO EXCLUSIVES | January 15, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com As he has for the past three years, Tom Daly, group director for global connections at Coca-Cola, opened Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference in...