Category Archives: Business Articles

Crowdstrike closes on a $100 million in new round funding.

Posted in Business Articles by Page on July 14, 2015

Our friends over at Crowdstrike have made a major step in their establishing themselves as a major player in the security arena. George Kurtz and his team have now secured an added round of funding bringing more capital in from their first funder Warburg Pincus along with Accel Partners and...

Good companies thrive on good talent.

Posted in Business Articles by Page on July 8, 2015

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In today’s competitive marketplace managers cannot be afraid of hiring the best talent inside their organizations. As Jim Ward points out Talent is the single most important driver of every endeavor he has been engaged in. Surrounding yourself with the brightest and best has almost always proven to be...

Tech trends where are we heading?

Posted in Business Articles, Internet Marketing by Page on July 8, 2015

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Key Tech Trends: Where Do Marketers Go From Here? CMO EXCLUSIVES | July 06, 2015 by Mark Asher Head of Market Intelligence & Strategy Adobe The shift to mobile. Billions of devices. Big data. Virtual reality. These concepts are common parts of marketers’ everyday language. They also underscore many of our recent...

Are Product Recommendations Influencing and converting customers?

Posted in Branding Articles, Business Articles, Customer Service and Your Brand by Page on June 26, 2015

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As marketers we are constantly being sold new solutions to old world problems, but we still need to understand them and find effective solutions and Product Recommendations is an area of such importance where we may not necessarily being receiving the benefits we hoped we could get. Recently an...

Market Intelligence is important to understand and define.

Posted in Business Articles, Internet Marketing, Marketing Articles by Page on June 24, 2015

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The Importance Of Market Intelligence For CMOs POSTED 5 DAYS AGO BY STEVE OLENSKI as seen in: B2B Marketing Insider For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing leads, and creating a life-long customer base. Equally as important as...

The role of a CMO is Changing

Posted in Business Articles by Page on June 17, 2015

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At The Page Group we often talk about the changing landscape of the marketing suite. Evolution of the consumer. Evolving technologies. Change in Generations. New retail channels. Opportunities. These all change and have a major impact on how the marketing department must change to stay...

Generation Z … are you prepared for the next wave of change.

Posted in Business Articles by Page on June 17, 2015

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Here is a look at what the next generation is looking like…are you focusing on meeting their needs and expectations? Every ten years we see the evolution of a new generation who grows and learns with a whole new toolbox. So as marketers we must be informed and pay...

Why do projects fail?

Posted in Business Articles by Page on June 16, 2015

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The COO of Hightail.com takes a look at why projects fail, and in doing so gives all of us insights into stumbling blocks we all might encounter along the way as new projects are undertaken. It all comes down to management, control, budgeting, focus and execution. Learn more from...

Search Engine dominance is Apple a player?

Posted in Business Articles, Internet Marketing by Page on June 11, 2015

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We see more and more each day where Apple is aggressively pursuing new avenues in becoming a dominant player in the world of technology. Are they a new leader in online search engine development? Whether the continual stream of great new “i” products it continues to launch or...

Apple leads in Streaming Video

Posted in Business Articles, Direct Marketing Articles, Internet Marketing by Page on June 11, 2015

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Apple is driving many new strategies that will directly compete with Google. Whether in streaming media, or as a Search engine Apple is silently impacting these arena’s with great technology largely free of advertising. Adoption is taking place. Apple Leads Streaming Video Battle: ADI CMO EXCLUSIVES | June 04, 2015...