Category Archives: Business Articles

Cross Platform Marketing

Cross platform marketing is gaining in its important in the marketing suite, and we need to pay attention to the integrated nature of all marketing in today’s complex environment. Cross Platform Marketing a Must-Have in 2016 November 25, 2015 Nick Bianchi Director, Social Media AT&T Mobile service behemoth...

Mind Blowing stats for marketers…

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Gisele has compiles several mind blowing stats that will show you the trends that are taking place in marketing today. Check them out and see how you stack up…CMO.com always produces amazing research that keeps CMO’s enlightened about the trends in the marketplace. 15 Mind Blowing Stats...

What is the CMO’s role in todays business model?

Posted in Business Articles, Marketing Articles by Page on December 3, 2015

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The Page Group see’s how the CMO’s role is evolving and leading more towards the boardroom thru the diversity of experiences that the CMO brings to the organization. Job #1 is always identifying, understanding, tracking, analyzing, and gauging the connection between the consumer and the brand. Due to the...

George Kurtz, CEO Crowdstrike, receives ISSA Presidents Award.

Posted in Business Articles by Page on November 18, 2015

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Congratulations George Kurtz…Again, you and crowdstrike get the recognition that you deserve for developing and implementing the first cloud based security solution for endpoint protection for major corporations around the world. We could not be prouder of the effort put forth by your team and the success that you...

Pulse Evolution enters into a New Strategic Partnership w/ VTEC of Japan

Posted in Business Articles, Marketing Articles by Page on November 18, 2015

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Our friends over at Pulse Evolution announce this week a new partnership with VTEC Laboratories, and their principal partners – two former senior executives from Sony. This opens an exciting new chapter for Pulse to partner with a cutting edge digital delivery system to innovate and create exciting new...

Pulse Evolution & VTEC Labs announce joint venture

Posted in Business Articles by Page on November 18, 2015

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Pulse Evolution and Japan’s VTEC Laboratories Announce Joint Venture to Develop Immersive Entertainment Solutions for Virtual Reality Display Pulse Evolution – Pioneers of Digital Human Performances of Virtual Tupac and Virtual Michael Jackson Join Senior Veterans of Sony Corporation in Launch of new Virtual Reality Initiative November 17, 2015...

Listen to your customers – a secret to success.

Posted in Business Articles, Marketing Articles by Page on November 4, 2015

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As you read thru the blog postings I make each week you will constantly hear one central point repeated time and again. It all begins by understanding how your consumer connects with your brand. This article speaks to the fact that truly successful brands thrive because they listen...

Learn priorities and challenges facing CMO’s

Posted in Business Articles, Marketing Articles by Page on November 4, 2015

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Good research can truly impact our ability to adjust our roles, and our strategies to effectively reach and impact our audience/consumers. To many business conduct their business with blinders on. They follow the gilded path presented in the media with no understanding how it relates to their consumer and...

Marketers fear – Experts speak out on the issue

Posted in Business Articles, Marketing Articles by Page on November 2, 2015

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CMO.com Wants To Know: What Do Marketers Fear The Most? CMO EXCLUSIVES | October 30, 2015 by Giselle Abramovich Senior & Strategic Editor CMO.com From ghoulies and ghosties / And long-leggedy beasties / And things that go bump in the night, / Good Lord, deliver us! What goes bump in the night...

Unique Licensing Opportunity

Posted in Business Articles by Page on October 22, 2015

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It often amazes people how many different types of licenses are created, and the size and scope of those licensing deals. Licensing is of course a revenue source, and can generate a significant return to the licensee over the term of the license, but at The Page Group we also...