Category Archives: Business Articles

Top 10 Brand names for 2016

The Top 10 Brand names gives us all perspective of how the marketing world is shifting. Sometimes it is not clear and others it becomes obvious, but even in 2016 the question asked is whether the move by Google to create a new corporate umbrella hurts the brand or helps....

Is Harley-Davidson for Sale?

Posted in Business Articles by Page on July 19, 2016

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Harley-Davidson leads the US marketplace in motorcycle sales of large displacement heavy VTwin motorcycles, and following our recent economic downturn has been seeing stability and growth once again, but does this allow opportunity for acquisition? Check out this very interesting Business Insider article suggesting this is just the time...

B2B Loyalty celebrates customers.

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Page on July 19, 2016

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B2B marketing is unique in many ways, but today we have found that both consumer marketing as well as B2B marketing requires celebrating your customers and connecting more closely with them. In both areas the customer is our focus, and to build a loyal consumer you need to appeal...

Social media success??? How is it achieved?

Posted in Business Articles, Marketing Articles, Social Media Articles by Page on July 19, 2016

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Social media is a nightmare for many marketing departments. The choices, how to manage, what content to push, how to engage, what generates activation, which are the best tools, how do we use these tools, and so much more. We often look outside for the expertise to help us drive...

Live Video works, but it has to be focused.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on July 18, 2016

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Live video has become counterpoint of so much of today’s media, and now it is transitioning into the world of advertising. Event marketing companies can benefit greatly from utilizing live video to broadcast to their core audience those events that have great meaning to their customers. Companies introducing...

Fads and Trends – Can Pokemon Go last?

Posted in Business Articles, Internet Marketing, Marketing Articles, Social Media Articles by Page on July 14, 2016

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Pokemon Go will it last? Will it be a fad and fade away? Pokemon Go is truly taking off, and in almost every news show, and social setting we are hearing more and more about this tremendous action filled activity. As we often see in social media,...

Emotions Drive buying behavior.

Posted in Business Articles, Marketing Articles by Page on July 14, 2016

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Emotions often drive buying behavior. Marketers need to constantly understand the connection that consumers have with their brand. In the consumer marketplace we often find that it is the emotion connected to buying a product that drives the buying decision, and this is especially prevalent within the Luxury products...

Will Smith knows Branding

Posted in Branding Articles, Business Articles by Page on July 13, 2016

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Very interesting insights by Will Smith. Check out his point of view and how it can help you shape your strategies. What Will Smith Can Teach You About Branding In Cannes, Actor Shares Three Tips on Keeping It Relevant By Chris Pollack. Published on June 21, 2016. It’s a safe bet that decades...

Data Exchange is modern marketing

Posted in Analytics, Business Articles, Internet Marketing, Marketing Articles by Page on July 13, 2016

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Data exchange is driving modern marketing strategies. The more we know, the better we connect. Understanding consumer behavior improves conversion. Building tools to help us understand behavior and measuring that behavior drives results. Consumers and marketers all want to connect each other with the best data...

Celebrating customers can drive results.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Internet Marketing by Page on July 13, 2016

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In celebrating customers we build loyalty with them. The Page Group has always felt that to be truly successful in building a strong brand we need to clearly understand how our consumers connect with our brand, and understand clearly every touch point that they use in connecting with us...