About: Bob

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How important is customer experience in your business?

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Just How High Is The Price For Delivering A Poor Customer Experience? CMO EXCLUSIVES | September 17, 2013 by Michael Hinshaw Managing Director MCorp Consulting As executives, we all want to deliver the best experiences to our customers. While this is an intuitive response because we want customers to feel good about interacting...
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Digital Media – Avoiding the deadly sins

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7 Deadly Sins Of Digital Media September 5th, 2013 – 9:32 amBy AdExchanger Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I love digital media. I particularly enjoy the geekery, the data, the possibilities. The only trouble is that when faced with this wonderful box...
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