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Are you properly investing in real-time marketing?

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Real-Time Marketing Requires Plenty Of Planning CMO EXCLUSIVES | July 29, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com The increased focus on community management has made marketers think about content in different ways they had before. On top of that, marketers have to appreciate that what often goes viral online is...
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What are your brand value statements?

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At TPG we are very conscious of articulating and defining the brand message beyond just building a brand. What are your brand value statements?   How is it defined?   Can you articulate your brand value to your clients?   These are all very important issues in todays marketing and...
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Are you the Chief Innovation Officer for your brand/company?

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CMOs Should Be Chief Innovation Officers, Walmart’s Quinn Tells ANA Conference A Big Part of His Job Is Protecting the ‘Next’ from the ‘Now’ By: Jack Neff Advertising Age.com Published: October 04, 2013   Chief marketing officers should really be chief innovation officers, Walmart CMO Stephen Quinn,said in remarks at the Association of...
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