The Page Group Archive | Branding & Marketing Strategy

Ducati Tops the motorcycle customer satisfaction survey in 2014.

Fran OHagan and his team at Pied Piper just released their more recent survey on motorcycle dealer satisfaction. Done annually it shows who is getting it right and who is missing the boat. The interesting part however is the results that are found normally point to the same issues that...

What is digital marketing ‘s affect on retail today?

Posted in Business Articles, Internet Marketing by Page on May 2, 2014

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As the technologies evolve more changes will happen. Today instead of going store to store to compare products and prices more and more people are moving towards digital marketing using their smartphone and iPad products to enhance their shopping experience. The strength of these markets obviously are driven by those...

B2B Branding must align with company & consumer.

Posted in Marketing Articles by Page on April 28, 2014

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At The Page Group our focus is 100% on connecting consumers (whether B2Cor B2B) to the brand by aligning the specific needs of each consumer group to the brand, and making sure that the company as a whole communicates the same messaging to the consumers they serve. Success only comes when...

Sponsorship deals leave the LA Clippers

Posted in Branding Articles, Marketing Articles by Page on April 28, 2014

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Brands can quickly be affected by the actions of their endorsers, or by the people, teams, groups, or staff who become embroiled in controversy. Take Donald Sterling’s ownership of the LA Clippers as an example. Sponsors are immediately opting out of their contracts before the scope of the problems Mr....

Are your campaigns generating the right ROI?

Posted in Marketing Articles by Page on April 28, 2014

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The Page Group feels strongly that you must understand your ROI from any marketing campaign. Any marketing program, web strategy, or event MUST HAVE activation and measurable results that can be defined after the execution of that marketing strategy. The only way that a successful campaign can work is...

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Ducati Tops the motorcycle customer satisfaction survey in 2014.

What is digital marketing ‘s affect on retail today?

B2B Branding must align with company & consumer.

Sponsorship deals leave the LA Clippers

Are your campaigns generating the right ROI?

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