The Page Group Archive | Branding & Marketing Strategy

B2B vs. B2C

The Page Group agrees in that the bottom line is that it is people that you must connect with to convert and presentation into a sale. The process for developing a brand connection to a consumer (whether B2C or B2B) starts with understanding what motivates that person (or group...

Are your social media programs failing and why?

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How have your social media efforts trended? For most it has not been a positive experience. This article delves into the many imperfections of social media and why it works or doesn’t. Social media needs to be highly targeted and focused to succeed, and most treat it like...

Geolocation Mobile Marketing & how we get started.

Posted in Business Articles, Direct Marketing Articles, Marketing Articles by Page on April 22, 2014

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With technology we find we have more choices, but some of them are scary. Geolocation mobile marketing has been proving to be a highly effective tool when done right, but it is scary to implement because the consequences of delivering on customers expectations is so high. You have to...

What is the focus of your mobile ads and mobile marketing.

Posted in Business Articles, Marketing Articles, Mobile Technologies by Page on April 22, 2014

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Mobile is the trend that is on fire today, but once again we caution that all mobile ads and mobile marketing, as with all competing marketing, must have a specific target and focus for the audience you serve. Forrester Research finds that mobile ads are not affective unless you pay attention...

Logo Colors can impact your brand?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on April 21, 2014

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Color is a major influencer in how people perceive your logo / brand. What does your color say about your company, brand, and logo? This guideline is a very interesting look at the influence of color. One of the critical elements that you always hear The Page Group...

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B2B vs. B2C

Geolocation Mobile Marketing & how we get started.

Logo Colors can impact your brand?

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