The Page Group Archive | Branding & Marketing Strategy

Color Marketing – Opportunity thru choice of colors.

Color is an influencer. It makes thing stand out on a page. It connotes emotions. It is an identifier. It allows a logo or graphic to speak a unique language to those that see it. If makes words and graphics jump off a page, or it soothes ones sole while...

Loyalty programs can be affected by strong social media strategy.

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Loyalty programs can be found in almost every aspect of sales and customer retention. It has become a foundational program to sustain strong customer connections, and build brand loyalty through many industries. Today Loyalty programs depend more and more on developing effective social media campaigns to engage and...

5 things I know about marketing.

Posted in Business Articles, Marketing Articles by Page on May 14, 2014

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As Ann so aptly points out todays marketing is a challenging environment. We need to ask questions, challenge the tools we have available to use, be proactive in connecting with our customers, listen to them, take risks but measure their results, be creative but don’t talk over your consumers,...

How to develop successful strategy in your firm.

Posted in Business Articles by Page on May 14, 2014

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To build and deploy effective strategy in your business you must be open for debate, dialogue, questioning, and research. When done properly developing effective strategic plans can be very rewarding both thru the process as well as with the results generated. This article published by McKinsey really opens the...

We need to continue to elevate the customer experience with our brands.

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by Page on May 12, 2014

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Read only the first paragraph of this article and you will see the point of the whole article. Today we need to heavily focus our attention on elevating the customer experience with our brands to drive successful growth and retention of brand loyal customers. Once again an author points to...

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Color Marketing – Opportunity thru choice of colors.

5 things I know about marketing.

How to develop successful strategy in your firm.

We need to continue to elevate the customer experience with our brands.

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