The Page Group Archive | Branding & Marketing Strategy

QR codes continue to grow in use.

Use of QR Codes is rising, and is becoming a valuable tool for marketers. The following information gathered by the Quarterly Trend Reports shows that we are seen a steady growth in the acceptance and use of QR codes by customers to gain more insight into the goods and...

B-to-B Marketers Can’t Sell If They Can’t Tell a Story

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GE CMO Beth Comstock: B-to-B Marketers Can’t Sell If They Can’t Tell a Story Sets Tone For Conference and State of Business Marketing By Seth Fineberg. Published on May 29, 2014. Beth Comstock B-to-b marketers will see more long-term value in telling the story of their brand than just trying to feed the...

Marketing is about telling the story about the brand.

Posted in Branding Articles, Marketing Articles by Page on May 30, 2014

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Leading brands all are telling the story about their brand, products, services, and brand connection to their consumers. In many cases TPG calls this Lifestyle Branding where we build a connection between the lifestyle the consumer wishes to live an their choice of brands which reflect on that lifestyle and...

Is your digital footprint part of today’s marketing landscape?

Posted in Internet Marketing by Page on May 30, 2014

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Digital Marketing… fast paced, effective, ever changing, and accelerating quickly in the marketers tool kit. McKinsey Research always develops interesting research we all can live from, but remember in most cases this research is developed around their needs for their Fortune 1000 clients, and not the mom and pop...

Direct-Response marketing is the driving force of most budgets.

Posted in Business Articles, Marketing Articles by Page on May 23, 2014

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One of the pitfalls of being a small cap and even sometimes a mid cap company is that you just don’t have the budgets to do what you want to do to grow your business. This study looks at how marketing exec’s are speeding their dollars in physical 2014....

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QR codes continue to grow in use.

B-to-B Marketers Can’t Sell If They Can’t Tell a Story

Marketing is about telling the story about the brand.

Direct-Response marketing is the driving force of most budgets.

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