The Page Group Archive | Branding & Marketing Strategy

Customer retention vs. acquisition?

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Why is customer retention so important? Why don’t companies understand that once you have a customer captured and engaged with your brand that they are the most important customer you have? Today the cost of acquisition is so high, that every effort should be made to retain those customer you...

When to invest in new technology?

Posted in Business Articles, Mobile Technologies by Page on June 27, 2014

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A very interesting article looking at some basic philosophy that SHOULD be part of your basic business model already. As she notes it starts with the idea not the technology. the Page Group has always stressed that it starts with understanding the consumer and then building the marketing experience...

Mobile Apps

Posted in Business Articles, Mobile Technologies by Page on June 26, 2014

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Mobile App’s are the hot trend with companies/brands today. Everyone is trying to find how they fit in the mobile marketplace and the first thing everyone focus on is the mobile app marketplace. This can often become very expensive, and then you need to be found to be effective....

In Store digital Marketing

Posted in Business Articles by Page on June 25, 2014

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Our friends over at Fresh Juice announce another new player in the multi- sensory digital retail experience. Check it out. Having made huge success at retail with the Disney Store digital engagement campaign as well as working with National Hotel Chains to expand their just in time digital marketing...

Marketing lessons learned at Cannes Film Festival

Posted in Marketing Articles, Social Media Articles by Page on June 25, 2014

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Although there is a huge gap between why people follow celebrities vs brands on the web and in social media lessons can still be learned between both groups. Here is an interesting look at what Celebrities have to say regarding strategies that just might be able to work for...

TPG Social Media

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Customer retention vs. acquisition?

When to invest in new technology?

In Store digital Marketing

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