The Page Group Archive | Branding & Marketing Strategy

Repair a Brand’s image following a crisis-easy steps.

Have you had to respond to repair a brand’s image due to unforeseen negative market news? Proactive PR is always the best approach to resolving problems that occur in all of our lives. Don’t skirt around the issues. Tackle them head on. Be Sincere and don’t hide behind...

Employee Loyalty is earned not expected.

Posted in Business Articles by Page on September 17, 2015

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I am often concerned over the turn over rate of millennia’s in business. We have seen tenures shrink substantially over the past fifteen years, and with that the costs associated with turnover increase dramatically. Why does this happen? What can companies do about it? How can you...

Content Marketing is changing…stay connected.

Posted in Business Articles, Direct Marketing Articles, Marketing Articles by Page on September 16, 2015

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When we look at the world of content marketing the thing that The Page Group recognizes is that content MUST BE Relevant to the Consumer first and the company second. What do I mean by this statement? We need to clearly understand the motivation, needs, and connections that our...

Emotional Branding or Lifestyle Branding are connecting with consumer.

Posted in Branding Articles by Page on September 16, 2015

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The Page Group is a strong believer in connecting with their core client consumers in a very emotional and authentic way. We call it, for most consumer products, “Lifestyle Marketing” where we try to create a connection with the clients consumer in such a way that they feel vested...

Don’t erode trust in brand websites…learn what’s required.

Posted in Branding Articles by Page on September 16, 2015

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Building trust with consumers is job #1 for most companies, but often it is treated as if it is not important at all. The Page Group recognizes that to build a brand loyal consumer you must interact, communicate, and do business in a consistent manner reflecting positively on your...

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Repair a Brand’s image following a crisis-easy steps.

Employee Loyalty is earned not expected.

Emotional Branding or Lifestyle Branding are connecting with consumer.

Don’t erode trust in brand websites…learn what’s required.

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