The Page Group Archive | Branding & Marketing Strategy

Do you promote and publish your “Brand Purpose”?

In everything we do in marketing today, and especially everywhere we connect with the consumer we MUST present who and what our brand and brand purpose is so the consumer becomes very clear what we stand for and what we will deliver on. This builds trust in the brand, it...

Hendrick’s Gin connects w/ cool young customers

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Are you capturing a changing marketplace? Are you finding cool young customers who connect with your brand? Do you struggle with changing metrics, and a ever changing audience. You need to find ways that connect with your evolving marketplace and understand the changing focus of your audience all...

What is a strong Linkedin Profile?

Posted in Branding Articles, Business Articles by Page on October 14, 2015

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Pathfinder Information sent out this helpful reminder of what makes up a strong Linkedin Profile. Take some time to see if you can improve and enhance your profile, and connect with strong connections who are influencers in your industry or field. TOP 5 ATTRIBUTES OF A STRONG Linkedin PROFILE Attract Hiring Managers...

What is meaning of being authentic?

Posted in Branding Articles, Marketing Articles by Page on October 13, 2015

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The Page Group states this a little differently. We believe that to be authentic we must influence and communicate with our consumers at every touch point that they use to connect with the brand in manner that delivers on their expectations from the brand. Your brand ethos must align with...

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About: Page

Recent Posts by Page

Do you promote and publish your “Brand Purpose”?

Hendrick’s Gin connects w/ cool young customers

What is a strong Linkedin Profile?

What is meaning of being authentic?

Recent Comments by Page

About: Page

Recent Posts by Page

Do you promote and publish your “Brand Purpose”?

Hendrick’s Gin connects w/ cool young customers

What is a strong Linkedin Profile?

What can we learn examining twitter conversations?

What is meaning of being authentic?

Recent Comments by Page