The Page Group Archive | Branding & Marketing Strategy

Brand Growth is driven by brand strategy.

Brand growth is often driven by the skill with which the marketing department understands and communicates the brand attributes to the core consumer. Taking these brand assets and building a strong brand will achieve brand growth and financial growth as well. Remember that the Brand Value of your...

Color choice can affect your brand

Posted in Branding Articles by Page on May 19, 2016

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Color is an influencer in our brand story. We need to be conscious of its impact and how we use color as we present our brand story, and try to influence our consumers. Click on the link that follows to learn more thru this good Forbes Video about how...

Your Brand and its promise of distinction

Posted in Branding Articles, Business Articles, Marketing Articles by Page on May 19, 2016

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Your brand promise and its promise of distinction to your consumers is a critical element of successful marketing today. Friend, and industry colleague, Ryan Rieches looks into how we all can discover our own unique “promise of distinction” within our own brands…. How do you connect with your consumer...

Human to Human marketing

Posted in Branding Articles, Business Articles, Marketing Articles by Page on May 18, 2016

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Human to human interaction has always been the traditional method of building relationships. Now today are we seeing this transition into all our marketing efforts as well. Has your business become more focused on connecting with your core consumer directly or are you still focusing on the generalized approach of...

How Does Virtual Reality affect marketing & Strategy.

Posted in Business Articles, Internet Marketing, Marketing Articles by Page on May 18, 2016

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The world is rapidly changing and Virtual Reality is NOW finally becoming a part of that experiential marketing that has been long talked about. Virtual Reality has existed going back to the 90’s, but it has taken a long time to find adoption take place. Largely due to the costs...

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Brand Growth is driven by brand strategy.

Color choice can affect your brand

Your Brand and its promise of distinction

Human to Human marketing

How Does Virtual Reality affect marketing & Strategy.

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