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Marketing Trends and the burning issues we all face.

Posted in Business Articles, Marketing Articles by on
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Analyzing marketing trends is part of our everyday lives.   Today we need to constantly be focused on how our core consumers are being influenced and finding the best toolkit for connecting with them.   The Following article was written after a gathering of top CMO’s where it was discussed...
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Do you need multiple brands to succeed?

Posted in Branding Articles, Customer Service and Your Brand by on
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Multiple brands drive successful marketing today.  Going back to my days working with Levi Strauss it became very apparent that although you have a highly recognizable brand in the consumer marketplace a single brand does not necessarily translate to multiple product categories with the same level of connection as the...
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Snapchat dominates social Media w/ Millenials.

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Snapchat gains strength in the very important millennial marketplace.    Snapchat Users to Pass Both Twitter and Pinterest This Year, eMarketer Says – 18-to-24-Year-Olds Are Snapchat’s Top Users By  Maureen Morrison. Published on June 08, 2016. Marketers who have yet to get serious on Snapchat may want to consider doing so, and soon. The...
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Will Polaris succeed if it buys MV Agusta?

Posted in Business Articles, Uncategorized by on
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Polarid has been doing a respectable job with its acquisition of Indian, but is this to much to soon for the strong small displacement vehicle company? Its a venerable brand, and could fit in with the diversified product mix that Polaris offers, but would they have enough control over the...
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