Tag Archives: activation

Experiential Marketing Drives Results

The Page Group is proud to support the experiential marketing efforts of CrowdStrike thru their CrowdStrike Racing platform bringing top C Suite executives to events around the country to meet, exchange ideas, connect with each other, have fun, lead discussions on mutual topics of interest, and to discuss the topics...

Success in Messaging in your business.

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Is good effective messaging driving your business or is it just words on paper? We need to pay more attention to what we say and how we say it. Does it connect with our customers? Does it expand our influence? Can it impact sales? Messaging today drives so much...

Mobile Conversion success.

Posted in Business Articles, Mobile Technologies by Page on September 30, 2016

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Mobile Conversion is the hot topic in todays marketing. How are we using new techniques to enhance our mobile conversation analytics, and to connect more closely with our core consumers? This article takes a look at he success seen by some of the world’s best brands, and the...

Marketing Metrics and you????

Posted in Analytics, Marketing Articles by Page on June 15, 2016

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Marketing Metrics need to be focused on the right objectives. At The Page Group we constantly strive to assure our clients that the deliverable at the end of each marketing endeavor activates some action that can be measured and qualified. It does very little in todays marketing arena to...

Email marketing is relevant today…

Posted in Direct Marketing Articles, Marketing Articles by Page on August 28, 2015

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One to one marketing and using email marketing to contact directly with a core consumer of your goods, products or services still leads the way in conversions and relevant content delivery. BUT, it must be targeted, tested, and focused on the requirements that those in that blast are seeking...

Are your campaigns generating the right ROI?

Posted in Marketing Articles by Page on April 28, 2014

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The Page Group feels strongly that you must understand your ROI from any marketing campaign. Any marketing program, web strategy, or event MUST HAVE activation and measurable results that can be defined after the execution of that marketing strategy. The only way that a successful campaign can work is...

Do you understand your customers habits?

Posted in Marketing Articles by Page on April 15, 2014

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The Page Group believes that knowing your customer inside and out is the secret to engagement with them, and it allows you the understanding of how to bring them closer to your brand. Take some time to read thru this great article by Marsha and learn more about why...

Buyer Suspicion : Do You Trust a Vendors Online Content?

Posted in Business Articles by Bob on June 11, 2013

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B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council CMO EXCLUSIVES | June 03, 2013 by David Gardner Contributing Writer CMO.com RELATED ARTICLES Apple ‘Spends Millions Of Dollars On Ads That Don’t Even Run’ For The First Time, A Third Of American Adults Own Tablet Computers Marketing Agencies Will Disappear In 10 Years,...