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Emotions Drive buying behavior.

Emotions often drive buying behavior. Marketers need to constantly understand the connection that consumers have with their brand. In the consumer marketplace we often find that it is the emotion connected to buying a product that drives the buying decision, and this is especially prevalent within the Luxury products...

Will Smith knows Branding

Posted in Branding Articles, Business Articles by Page on July 13, 2016

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Very interesting insights by Will Smith. Check out his point of view and how it can help you shape your strategies. What Will Smith Can Teach You About Branding In Cannes, Actor Shares Three Tips on Keeping It Relevant By Chris Pollack. Published on June 21, 2016. It’s a safe bet that decades...

Data Exchange is modern marketing

Posted in Analytics, Business Articles, Internet Marketing, Marketing Articles by Page on July 13, 2016

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Data exchange is driving modern marketing strategies. The more we know, the better we connect. Understanding consumer behavior improves conversion. Building tools to help us understand behavior and measuring that behavior drives results. Consumers and marketers all want to connect each other with the best data...

Celebrating customers can drive results.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Internet Marketing by Page on July 13, 2016

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In celebrating customers we build loyalty with them. The Page Group has always felt that to be truly successful in building a strong brand we need to clearly understand how our consumers connect with our brand, and understand clearly every touch point that they use in connecting with us...

Mary Meeker Reveals Five Consumer Facts

Posted in Uncategorized by Page on July 13, 2016

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Consumer Facts show that Mobile continues to drive growth and engagement. We have all seen the broad based adaption of smart phone mobile application use growing. The access to all that is available on the internet via our convenient and always on mobile phones has changed a marketers landscape...