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How to build influencer marketing strategies.

Relevance in influencer marketing is key to success within many of the new and exciting app’s that are coming online. If we don’t have relevance to the audience, and the ability to scale the programs to be effective then we waste time and money. Check out how Viber established...

Marketing & Product Development live together…

Posted in Business Articles, Marketing Articles by Page on September 20, 2016

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Marketing and product development are tied hand in hand. This article written by Belkin’s CMO tells a story many of our industry leading R&D companies fail to follow….the customer leads not the R&D departments. Consumers need to eventually purchase goods and services and they need to fulfill their own...

Do the five senses impact holiday purchasing?

Posted in Business Articles, Marketing Articles by Page on September 20, 2016

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Our five senses have always lead human behavior, and even today with all of the social media and other marketing tools at our disposal we find that the final decision often comes down to how we as marketers build our plans, develop our products, and execute or programs to effectively...

Productive small business strategies.

Posted in Business Articles by Page on September 19, 2016

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Learning to be productive and efficient in all that we do is often a challenge for growing companies. The pressure we are all under to grow and yet do so under the tremendous pressure of just moving forward and keeping the business alive sometimes doesn’t allow us to step...

Millennials stereotypes we should avoid

Posted in Business Articles, Internet Marketing, Marketing Articles, Mobile Technologies by Page on September 16, 2016

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There are many millennials stereo types out there, but if we are doing our job as marketers we should be recognizing early on how we need to connect, and avoid, when creating our campaigns and communicating to our audience. As I have said many times in the past, as...