What is Brand Positioning?
This is the process in which we define, research, and investigate the brands image, markets, qualities, customers, channels, competitors, and opportunities so as to optimize the impact of the overall brand strategy when it is brought to market.
With The Page Group we take it further in that we believe that this also reflects on how the brand is presented at every TOUCH point the consumer has with the brand / company (the companies Brand Silo). So we dig deeper, analyze more fully, and develop strategies that integrate the brands position throughout the organization to show a consistent brand promise at each of these touch points.
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