Tag Archives: TPGBrandStrategy

NASCAR Marketing entering the digital age to meet fan expectations

Posted in Business Articles, Internet Marketing by Page on February 12, 2014

The Page Group has been fortunate over the years to work with a number of NASCAR Teams as well as NASCAR in General on a variety of projects. This interview of NASCARS top online marketing maven tells a unique story of a sport that has a highly loyal fan...

Digital Marketing Must Deliver the same Messaging as all Marketing.

Posted in Analytics, Internet Marketing, Marketing Articles by Page on February 12, 2014

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Giselle does it again, her research finds insights that she shares and again her perspective is on the money in this article. The Page Group consistently says all communications and contact with the consumer MUST BE CONSISTENT. You must have a clearly defined Brand, and you must develop a highly...

Understanding Video Use, Video Trends, Video Viewing in 2013

Posted in Internet Marketing, Social Media Articles by Page on February 5, 2014

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Video viewing is changing daily, but with the huge platforms that sports offers viewers it is one of the fast adopters of video technology around. GoPro, YouTube, and related technologies have helped the category explode, but the real reason is driven by the diversity of content an enthusiast can...

The Google Algorithm – what helps your Google rankings?

Posted in Analytics, Internet Marketing by Page on February 5, 2014

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Google’s Algorithm secrets have made a lot of publishers, consultants, and technologists a great deal of money selling their idea’s as to what is inside the magic bullet at Google’s headquarters that enhances the relevance of our sites and improves our search results.Matts statements cut to the direct answers about...

Felix Baumgartner’s jump from space

Posted in Branding Articles, Marketing Articles, Social Media Articles by Page on February 4, 2014

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Again and again, RedBull Marketing creates these iconic images that get replayed and replayed time an again. Investments in building images of an active Lifestyle by RedBull have driven the brand from the very beginning, and due to their extreme nature they gather views like no other marketing we see....

Take Control of your organization. Clear out Negative behavior now.

Posted in Business Articles by Page on February 4, 2014

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We learn thru research that one bad experience with a brand today can increase dramatically the likelihood of a consumer leaving your brand. Due to this highly connected world when consumers have just one back experience they question their relationship with the brand, and begin to look elsewhere for...

Will your brand live on?

Posted in Branding Articles by Page on February 3, 2014

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This article posted in the Harvard Business Review hits to the core of build effective brand connections in today’s competitive markets. The Page Group always talks about how Consumer Products Brands truly need to develop “Lifestyle Brands” that connect more closely with those attributes that the consumer would truly...

A.D. Cook Fine Artist – Las Vegas

Posted in Business Articles by Page on January 31, 2014

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One of The Page Groups closest friends is a graphic and fine artist named A.D. Cook of Las Vegas. Known for the amazing fine art that he creates honoring and respecting the human body he also is a fine Graphic Artist who has done numerous projects for us over the...

Is social engagement really being used effectively?

Posted in Uncategorized by Page on January 31, 2014

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At The Page Group we always ask the question how our customers can affectively use social media, and are they doing so. If your program and campaigns are not thoroughly thought out, and you have not established a brand driven social media strategy most companies burn out on social media...

Personal Branding Secret’s of Social Media Superstar’s.

Posted in Business Articles, Social Media Articles by Page on January 30, 2014

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The Page Group often talks with clients about strategy and relevancy in their social media campaigns. At TPG Brand Strategy our branding secret’s include wanting to make sure that all marketing efforts deliver on a consistent message and promise everywhere that the consumer touches the company or brand. ...