Tag Archives: TPGBrandStrategy

CPG need to do some work to catch up in Digital Marketing

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Deloitte Study: CPG Brands Playing Catch-Up In Digital CMO EXCLUSIVES | December 16, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Consumer-packaged goods companies are underestimating the potential of e-commerce for growing their business, according to a new study by Deloitte. The report, “Digital Commerce in the Supermarket Aisle,” analyzed responses from...
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2014 Content Marketing Forecasts

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the-page-group
The Content Marketing Forecast: 10 Predictions for 2014 BY SHAFQAT ISLAM Mashable.com 2013 was the year of Red Bull. At every marketing conference, not a panel went by without a shout-out to the content marketing geniuses based in Santa Monica and Austria.But as an industry, we owe it to ourselves to...
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Creating Unique Customer Experiences

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Fresh-Juice
TPG’s close friends over at Fresh Juice posted this interesting interview with Charlie Morrow regarding the value and experiences of driving unique customer drive marketing experiences.   It is a very interesting read about some dynamic marketing programs that use personal connection, engagement, sound and video to connect even more...
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Current statistics regarding Social Media

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the-page-group
15 Mind-Blowing Social Media Stats CMO EXCLUSIVES | July 23, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Here is some recent 2019 gaming research done by Broadbandsearch.com on the topic: https://www.broadbandsearch.net/blog/online-gaming-statistics 15 Mind Blowing Social Media Stat’s Social media has taken the marketing world by storm. Consumers are very much addicted...
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Think outside the norm to succeed in social media, but understand your customer first.

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The Page Group feels that to be successful in social media you first need to understand your customer and how engage in social media before you build your first campaign or strategy.  You further need to understand how they would use social media to interact with your company/brand/products. To many...
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Measuring Marketing ROI

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Rethinking Marketing ROI CMO EXCLUSIVES | November 21, 2013 by Jeff Winsper President Black Ink For most marketers, the fourth quarter is budget time: How much are you going to get next year? What are you going to do with it? And, most important, what are we (the business) going to get for...
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Today’s Brand – what is it?

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the-page-group
Mr. Geyrhalter asks some very good questions regarding our use of the word brand.  Are we overusing the term, and diluting its value within our companies.   Has it lost its impact due to the broad reaching nature of how the word is used.   The Page Group feels that...
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