CMO NETWORK 2/28/2013 @ 12:21PM |Steve Olenski, Contributor Marketers and advertisers the world over are constantly trying to find the “next big thing.” The one thing that will allow them to stand out from the crowd. Back in the day of course it was TV, radio and direct mail or email for example....
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Tag Archives: social media
LinkedIn: The Ugly Duckling of Social Media
The Wall Street Journal, BUSINESS February 27, 2013, 7:58 p.m. ET By EVELYN M. RUSLI LinkedIn shares are up 6.8 percent while other social networks tanked. Social media expert Jay Oatway tells the WSJ’s Deborah Kan how this professional-networking website came out on top. Shares of Facebook Inc., FB -0.22% Zynga Inc. ZNGA +6.12% and Groupon Inc.GRPN +6.27% tanked after their rocky stock-market debuts....
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Get the Most Out of LinkedIn Company Pages
Mike Grishaver, March 4, 2013 You may have seen that HP recently crossed 1 million followers on LinkedIn, the first company to hit this milestone. You may even be one of them. If you’re not already following a company on LinkedIn, what are you waiting for? More the merrier...
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Check out these Marketing Masterworks…
10 Marketing Masterworks BY JENNIFER WANG | February 18, 2013| Jay Nemeth/Red Bull Content Pool Jumping-off point: Felix Baumgartner breaks the speed of sound for a Red Bull campaign. On the morning of Oct. 14, 2012, Austrian sky diver Felix Baumgartner strapped himself to a helium balloon that carried him 24 miles above...
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Marketers need to design more…
Forrester: Marketers Should Talk Less, Design More by Sarah Mahoney, Feb 20, 2013, 10:48 AM TAGS design, research, technology A new report from Forrester says that while marketers may be increasingly proficient at reaching out to consumers through new technologies including social and mobile, they need to figure out how to talk less...
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Brand Marketers Totally Miss Social Media Influencers
Brian Proffitt February 5th, 2013 Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even...
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Six social-media skills every leader needs
Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. FEBRUARY 2013 • Roland Deiser and Sylvain Newton Few domains in business and society have been untouched by the emerging social-media revolution—one...
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How To Explain The New Marketing To Your CEO
CMO EXCLUSIVES | January 24, 2013 by Tony Quin Society of Digital Agencies (SoDA) Board Chair and IQ CEO. If there is one person who needs to see the big picture, clearly it’s your CEO. So here’s an elegantly simple, easy-to-explain model for how all of the new...
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Are Too Many Metrics Blurring Your View Of Your Customer?
CMO EXCLUSIVES | January 15, 2013 The importance of establishing connections between individuals and brands–and measuring their impact–is growing. As brand messages are being influenced more and more by social conversations and the insights garnered by users, businesses are often formulating advocacy metrics to justify their user engagement programs....
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Online Video Killed The Video Star
According to the IHS Screen Digest Television Intelligence Report, U.S. cable subscribers are on pace to lose 3 percent of their subscribers this year, following a now longtime trend among U.S. cable operators–the ninth consecutive year of decline in cable video subscribers, going back to 2004. At the same time,...
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