Tag Archives: social media

CEO’s are getting engaged in building Digital Enterprise.

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McKinsey
Bullish on digital: McKinsey Global Survey results CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. August 2013 | byBrad Brown, Johnson Sikes, and Paul Willmott As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they...
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Social Media still Lag’s Email Marketing

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the-page-group
Email is Still King: Why Social Media Lags Behind for Marketing August 7, 2013 The sales lead generation company, Find New Customers, is pleased to offer this guest post by Amy Clear, a recent college graduate.  We hope you enjoy it. __ There’s been a great obsession in businesses to...
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Can Social Media give you a good ROI???

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Does Social Media Have An ROI Problem? CMO EXCLUSIVES | August 01, 2013 As Adam Broitman, MasterCard’s global VP of digital marketing, once said, social media is like air, and brands at this point have no other choice but to breathe it.  ARTICLE HIGHLIGHTS: The larger issue is identifying your short-term and long-term...
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2013 Marketing Trends to watch

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6 Marketing Trends to Watch in 2013: New Research By Patricia Redsicker Published July 23, 2013 Social Media Examiner, July 2013 Are you looking for the latest marketing trends? Wondering how the wide choice of devices and platforms are impacting marketers and consumers? According to the 2013 Infinite Dial Report by Edison Research, media...
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The Personal Touch in Marketing

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American Businesses Embrace Chinese Marketing Secret By Chad Brooks, BusinessNewsDaily Contributor | LiveScience.com – Thu, Jun 20, 2013 To compete in the future, ecommerce businesses will need a more personal touch, a new study suggests. The research found that although online marketplaces are usually thought of as distant and impersonal, they can generate loyalty, interactivity...
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Vine Video May be here to stay

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Vine-Video
TPG: We ask ourselves, who would have thought that a six second commercial would have the impact that the Vine video social media network has very quickly had in the social media marketplace.   We did not feel it would have success so quickly but this just shows you how...
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SEO Success Strategies

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the-page-group
TPG thanks Danny Sullivan for the research and effort in putting out this interesting table analyzing the effectiveness of SEO in all our business.   Great information, but a lot to absorb so view it with open eyes and see what is performing, connecting, growing and then with careful optimism...
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Disruptive technologies: Transforming Business

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McKinsey Global Institute Disruptive technologies: Advances that will transform life, business, and the global economy May 2013 | byJames Manyika, Michael Chui, Jacques Bughin, Richard Dobbs, Peter Bisson, and Alex Marrs Download Executive SummaryPDF–3MB Full ReportPDF–4MB The relentless parade of new technologies is unfolding on many fronts. Almost every advance is...
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