Tag Archives: social media

Think outside the norm to succeed in social media, but understand your customer first.

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The Page Group feels that to be successful in social media you first need to understand your customer and how engage in social media before you build your first campaign or strategy.  You further need to understand how they would use social media to interact with your company/brand/products. To many...
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6 tips for using social media to screw business as usual

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Richard Branson, Virgin October 2013   Social media has become one of the best ways for environmental start-ups and non-profits to generate interest (and funding) for their causes. We are all learning as we go, but Virgin Unite, The Elders, the Carbon War Room, Branson Centres of Entrepreneurship, OceanElders and Global Commission on Drug Policy are all harnessing...
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Do Brand Leaders understand Social Media?

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When it comes to Social Media, here’s why most Brand Leaders still don’t get it 29 September 2013   Every day we read about how Social Media is completely changing the landscape of marketing.  That’s a huge Statement.  Is it changing that much?  Has it changed you?  Or are you one...
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New Life For Old Media – TV

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CMO EXCLUSIVES | September 24, 2013 by Keith Loria Contributing Writer To paraphrase Mark Twain: The death of TV has been greatly exaggerated. ARTICLE HIGHLIGHTS: Television is no longer a one-way flow of information. The intersection of TV content and digital content has helped boost the ability of TV to engage audiences. What...
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Online Video Advertising Statistics

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15 Mind-Blowing Stats About Online Video Advertising CMO EXCLUSIVES | August 28, 2013 by Giselle Abramovich Senior & Strategic Editor The value that sight, sound, and motion bring to an advertisement can’t be argued. Withdigital advertising on its way to outpace traditional, video should now be a big priority for marketers. According to comScore,...
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Real Time Marketing – Agile Marketing

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Real-Time Marketing Requires Plenty Of Planning CMO EXCLUSIVES | July 29, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com The increased focus on community management has made marketers think about content in different ways they had before. On top of that, marketers have to appreciate that what often goes viral online is...
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Using Agile Marketing

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Agility In Action: How Four Brands Are Using Agile Marketing CMO EXCLUSIVES | May 20, 2013   by Elana Varon Contributing Writer CMO.com Talk about agile marketing often references social media. Indeed, Twitter, Facebook, and other social channels are pushing marketers to react in real time to events and conversations among their customers....
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