Tag Archives: social media marketing

How to Increase Sales Using Social Media

We are all challenged in increasing sales for our enterprise. And, we all struggle with the perfect solution in this social media marketing climate as to how do we do that effectively. Lisa Austin’s article posted to MyEcom.com gives us interesting insights into this complex social media marketplace and...

Email Marketing drives eCommerce results

Posted in Analytics, Business Articles, Internet Marketing, Marketing Articles by Page on February 9, 2016

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Email marketing has always been the most effective tool for directly marketing to your consumer audience….learn how to do it better, and understand its influence on your overall eCommerce and marketing strategies. Email marketing drives results, and creates more effective campaigns across many segments of todays broad marketing campaigns....

Sports Sponsorships now and then…

Posted in Branding Articles, Marketing Articles, Social Media Articles by Page on August 21, 2015

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Sports sponsorships, and sports marketing have been marketing department staples for years. Companies have paid big dollars to connect with teams, and athletes so they gain access and acceptance with the fans. This to has phases and trends…as we near each olympics many new faces become top performers...

Learn to influence consumer purchasing decisions.

Posted in Business Articles, Social Media Articles by Page on August 29, 2014

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Patricia takes a fresh look at new approaches to influencing consumer purchasing decisions, and points towards the changing landscape social media is confronted with on a daily basis. To succeed you must adapt, and above all else balance the brand messaging in a media with consistent manner. Today the...

The Engagement Marketing Disconnect Between Consumers and Brands Rages On

Posted in Branding Articles, Marketing Articles by Bob on November 14, 2012

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Posted November 30, 2012 Keywords: Research, Strategy, Engagement, Marketing, social commerce “After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers.” The above line is from a recent report put out by Forbes Insights and Turn called “The...

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

Posted in Internet Marketing, Online Marketing / SEO / SEM Articles, Social Media Articles by Bob on May 24, 2012

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Charlie Minato | May 17, 2012, 10:22 AM | 684,922 | 295 Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and...