Tag Archives: marketing

The challenge of effective Content Marketing Strategies

Posted in Marketing Articles by Page on April 9, 2014

Content marketing is becoming a key driver in today’s marketing efforts, but to do it effectively and shine thru all the marketing and content clutter that is in the marketplace is the challenge. We all need to improve our focus and develop effective content marketing strategies to succeed today....

Does the CMO affect your Business Value?

Posted in Marketing Articles by Page on April 2, 2014

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Marketing has to be an integrated part of your overall corporate strategy to succeed. It is a critical roll for effective marketing and successful growth. The marketing arm of your business must be integrated throughout the sales, and operational sides of an enterprise to truly achieve the overall blue...

The CMO Role in todays business

Posted in Marketing Articles by Page on March 31, 2014

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In today’s marketing role the CMO truly has a dynamic place that affects the business in many ways. this article by Mariann talks about the CMO’s role as a chief communicator, chief customer officer, and the chief analytics person of the company. This is true but we could also...

What is our Digital World looking like?

Posted in Internet Marketing by Page on March 31, 2014

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You are tired of hearing me state this, but to succeed in today’s digital world we need to be sensitive to the consumers we serve. We cannot chase every new digital experiment that comes to market. We cannot time and again test new technologies and throw them away after...

Is Loyalty Marketing for you?

Posted in Marketing Articles by Page on March 26, 2014

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Loyalty programs have become a fad, but are they helping or hurting your business. Loyalty programs MUST ALIGN with the core consumer that is connecting with your brand, and they myst bring value to them. It is not always about the discount, it is not always about the...

Analysis of Video Marketings best objectives and distribution channels

Posted in Online Marketing / SEO / SEM Articles, Social Media Articles by Page on March 25, 2014

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Video Marketing: Top Objectives and Most Effective Distribution Channels March 19, 2014 by MarketingCharts staff 2 in 3 marketing and sales decision-makers and practitioners from around the world (but primarily US-based) using video marketing are planning to increase their spending on the medium over the next year, according to[download page] a...

Is Color relevant in brand and web design?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on March 25, 2014

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The Psychology Of Colour In Website Design April 15, 2013 By Neil Asher Website designers have several puzzles to solve when presented with a new Website design project. One of the main considerations that a designer must deal with is to understand what it is that the client wants to achieve...

Is Facebook marketing working?

Posted in Internet Marketing, Marketing Articles by Page on March 24, 2014

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The Page Group has always felt it critical to understand how your customer uses social media before you invest in the variety of sites available today. One of the big things is clients rush into the latest fad or latest social media because the world is talking about it,...

Good, clear, concise, communication builds customer relationships with your brand.

Posted in Branding Articles, Marketing Articles by Page on March 20, 2014

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By improving the overall context of your messaging, and being consistent and aligned with your consumers expectations from your brand you can enhance the customer relationship & brand relationship you have with the consumer. Today’s marketing is all about delivering consistent, clear, good, clean, concise communications that connect with...

Getting control of your Multichannel Marketing

Posted in Business Articles, Marketing Articles by Page on March 19, 2014

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Today’s multichannel marketing campaigns are very complex to manage. In this article Samuel speaks extremely effectively to the challenges of todays multichannel markets, and the focus that is required to connect the dots with the platforms and your consumers. It is an effective review of some of the things...