Tag Archives: marketing

Buying Luxury Goods…is product differentiation important???

Posted in Marketing Articles by Bob on June 26, 2013

How Important Is Differentiation In The Luxury Category? Contributed by , Angelo Ponzi Director of client services for PhaseOne As a marketer, you know that different audience segments have different needs and motivations for making purchase decisions. And, regardless of the amount of money your customer has in the bank, the...

Challenge Your Marketing : Success comes from Challenging the traditional.

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Challenge Convention Sticky Branding.com June 13, 2013 Not all companies are equal. Two companies could leverage the same strategy, but achieve entirely different outcomes. The difference is in their creativity and execution. The devil is in the details. As David Aaker wrote, “The best ideas not executed well and...

Secret’s of Luxury Brand marketing???

Posted in Marketing Articles by Bob on May 20, 2013

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8 P’s of luxury brand marketing By a Luxury Daily columnist May 8, 2013 By Rohit Arora Rohit Arora is strategic planning director at Bates Pan Gulf (BPG Group) Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines. Packaged as the 8 P’s...

Emotion in Advertising – Enjoy the experience

Posted in Marketing Articles by Bob on May 16, 2013

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Japanese sensibilities reflected in this amazing video shot for a new cell phone. Sometimes it is about the pure joy of the result. Sometimes the investment is about the tactile instead of the function. Sometimes the experience leads to the emotion of the brand. Check this amazing...

Marketers lack funding, but build effective campaigns thru effective analytics and data

Posted in Analytics, Marketing Articles by Bob on May 3, 2013

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Lack Of Funds Stifles Marketing, New Models, Analytics Needed by Laurie Sullivan, Apr 29, 2013, 1:35 PM Four in 10 marketing executives feel unprepared to meet campaign objectives, citing a lack of funding and inefficient business practices as the main impediments to improved performance. The Accenture Interactive research, Turbulence for the...

Customer Driven Marketing & Customer Experience lead your brands path…

Posted in Analytics, Business Articles, Online Marketing / SEO / SEM Articles by Bob on May 3, 2013

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As we evaluate our decisions regarding marketing in todays competitive landscape we need to understand that there is a huge data field available to us to help guide our pathways to success in reaching and connecting with our consumer. TPG believes it all begins with understanding all that you can...

Marketing to single(s)??? Is there a marketplace for singles?

Posted in Internet Marketing, Marketing Articles by Bob on April 24, 2013

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Single-Minded Marketing: A Multitrillion-Dollar Opportunity CMO EXCLUSIVES | April 17, 2013 by Mercedes M. Cardona Contributing Writer CMO.com The City of New York recently sponsored a competition to design “micro unit” apartmentsto serve as starter homes for urban singles. ARTICLE HIGHLIGHTS: The number of single-person households in America is growing fast, with implications for...

5 Myths of Video Marketing (& How to Overcome Them)

Posted in Internet Marketing, Marketing Articles, Social Media Articles by Bob on March 29, 2013

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ROARING OR BORING | Kevin Daum Nov 20, 2012 Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Ever since Television station WNBT broadcast a Bulova Watch commercial before a Brooklyn Dodgers versus Philadelphia Phillies game on July 1st, 1941, companies...

5 Tips to Keep in Mind When Making A Business Video

Posted in Internet Marketing, Marketing Articles by Bob on March 28, 2013

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Filed under: Biz Voice by Bizvoice Productions So you’re a business owner or marketing manager who’s looking into adding video to the marketing plan. You think back of some company videos you’ve seen in the past—animation videos, business profiles & overviews, and customer testimonials—and recall how effective you thought they were. You...

Collaborative marketing. Customers Don’t Want Ads, They Want A Conversation.

Posted in Marketing Articles, Social Media Articles by Bob on March 28, 2013

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BY BRANDON EVANS MARCH 25, 2013 Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends driving the shift. It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration. Social...