Tag Archives: marketing

Experts discuss One-to-one Marketing and its future.

Posted in Marketing Articles by Page on January 10, 2014

At TPG we understand that all the excitement in One-on-One marketing online is the expectation that you can craft your message specifically to meet the individual needs of specific clients just when they express interest in the topic or thru the words, images, and searches we conduct online. One-on-one marketing...

Whats the difference between Marketing, Public Relations, Advertising, and Branding.

Posted in Uncategorized by Page on January 7, 2014

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As posted on “@Brilliant Ad’s” Twitter Account A fun representation of Marketing and its segments. Enjoy. ...

Creating Unique Customer Experiences

Posted in Marketing Articles by Page on December 17, 2013

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TPG’s close friends over at Fresh Juice posted this interesting interview with Charlie Morrow regarding the value and experiences of driving unique customer drive marketing experiences. It is a very interesting read about some dynamic marketing programs that use personal connection, engagement, sound and video to connect even more...

What is your blogging experience? Is it heaven or hell?

Posted in Business Articles by Bob on November 5, 2013

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Is Blogging Heaven or Hell? By Carolyn Cohn on Nov 02, 20132 Compukol Connection Everyone who blogs experiences a blogging nightmare at one point or another. Of course, if you have every written a blog post, you know that there is a lot more to blog writing than meets the eye. It...

Reaching the New Millennial in your marketing efforts?

Posted in Marketing Articles by Bob on October 23, 2013

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3 Ways Old Companies Can Discover The Fountain Of Youth CMO EXCLUSIVES | October 16, 2013 by Christie Garton Author & Founder U Chic Can you teach an old dog new tricks? In the brand marketing world where there is an ever-pressing need to stay on the cutting edge of trends, especially...

Marketing Growth – CEO’s demanding it

Posted in Business Articles by Bob on October 11, 2013

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Al Urbanski, Senior Writer Direct Marketing News October 07, 2013 News Byte: More Than Half of CEOs Look to Marketing for Growth Honchos want marketing to energize organizations. Some 58% of marketing organizations are now expected to drive growth by CEOs, says a study released over the weekend at the...

Creating the Modern Day CMO

Posted in Marketing Articles by Bob on July 31, 2013

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5 Hallmarks Of The Modern-Day CMO CMO EXCLUSIVES | July 24, 2013 The CMO role is transforming, in large part due to how fast social, mobile, cloud, and big data megatrends are becoming pervasive and changing the very nature of business. ARTICLE HIGHLIGHTS: Without question, the biggest change is how active marketing...

Marketing Innovation – It is critical to your future, budget for it.

Posted in Business Articles, Marketing Articles by Bob on July 26, 2013

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TPG believes in the philosophy laid out in this article by Sarah Mahoney published in Marketing Daily.To many of our clients get locked into doing business the same old ways because it is easy. Innovation becomes following the trends and fads in marketing, web, and social media, but little...

Marketing ROI

Posted in Marketing Articles by Bob on July 10, 2013

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Redefining Marketing ROI CMO EXCLUSIVES | July 09, 2013 by Christine Nurnberger Vice President, Marketing SunGard Availability Services For ages, chief marketing officers have been seeking an elusive ROI utopia, to no avail. Today, however, by aligning their sales and marketing organizations and employing new technology advances, they can achieve that goal. ARTICLE...

Marketing Trends for 2013

Posted in Marketing Articles by Bob on July 3, 2013

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5 marketing trends defining 2013 (so far) Drew Hubbard Posted on July 01, 2013 It’s been an exciting six months in the digital marketing industry. But seriously, has there ever been a boring six months? You might hear the random industry grump note that marketing hasn’t seen a useful new...