Tag Archives: luxury brands

Luxury branding has big influence over purchases.

Luxury brands influence and connect. Brand influencers can be high profile celebrities or sports figures, but they to must connect with the brand, luxury, prestige and influence. Miss the connection and you will miss the opportunity. The Page Group loves working to find strong strategic partners and...

Luxury Brands are using Visual Marketing to connect

Posted in Marketing Articles, Social Media Articles by Page on February 28, 2014

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Visual products that promote and market their products in a highly compelling visual way such as luxury automobiles, resorts, hotels, real estate, design, etc. have found that the visual marketing efforts can be greatly enhanced thru the use of Instagram and Printerest. The Page Group feels however that this...

Luxury Branding comes from identifying your customers connecting points with your brand.

Posted in Marketing Articles by Page on February 18, 2014

11 comments

The Page Group has worked with many luxury brands and understands this relationship well. Luxury customers have a unique perspective on the market that they need fulfilled to engage with a brand. It needs to reflect that the brand cares about them and makes them special. It has...

Secret’s of Luxury Brand marketing???

Posted in Marketing Articles by Bob on May 20, 2013

33 comments

8 P’s of luxury brand marketing By a Luxury Daily columnist May 8, 2013 By Rohit Arora Rohit Arora is strategic planning director at Bates Pan Gulf (BPG Group) Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines. Packaged as the 8 P’s...

Marketing a Luxury Brand-Part 2

Posted in Branding Articles, Marketing Articles by Bob on March 26, 2013

2 comments

by Michael at Brand Unique The first article in this series listed the unique ingredients of the true luxury brand: selective ownership, timeless design, a unique brand story and of course, a high price tag.It’s now time to address a fundamental brand management question: can traditional marketing principles be transferred to the luxury market?...

Marketing a Luxury Brand: Part 1

Posted in Branding Articles by Bob on March 21, 2013

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BY MICHAEL2 COMMENTS Today I am starting a series of articles on marketing a luxury brand. It’s sometimes hard to believe there are brands for which the words “Sale” or “Limited Time Offer” are not part of the vocabulary. In fact, the higher price tag only adds to the myths these...