Is Indian Motorcycle making a dent into Harley Davidson’s sales? As the motorcycle marketplace looks for its newest footing competition once again challenges the balance of sales leadership in the industry. This very interesting look at the competitive nature of Polaris motorcycle brands Victory and Indian Motorcycle and how...
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Tag Archives: harley davidson
Is Harley-Davidson for Sale?
Harley-Davidson leads the US marketplace in motorcycle sales of large displacement heavy VTwin motorcycles, and following our recent economic downturn has been seeing stability and growth once again, but does this allow opportunity for acquisition? Check out this very interesting Business Insider article suggesting this is just the time...
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Brand and product reinvention “Maybe” a key to future growth.
A great article: Market Relevance, Market Trust, Market Connection, are all relevant to the local markets you serve. The Page Group always shares with its client that it is critical that you know how your customer connects with your brand and products before you ever go to market. Whether...
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Ducati Tops the motorcycle customer satisfaction survey in 2014.
Fran OHagan and his team at Pied Piper just released their more recent survey on motorcycle dealer satisfaction. Done annually it shows who is getting it right and who is missing the boat. The interesting part however is the results that are found normally point to the same issues that...
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Harley-Davidson’s Marketing for 110th Anniversary
Having owned a motorcycle company myself, American Motorcycle Co 1902 LLC, I am passionate about the sport and its ability to again grow and re-establish itself as a diverse and dynamic industry. This past economic recession had devistating impacts on the industry most severely with the smaller OEM’s that...
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Pied Piper’s annual dealer Rankings – Harley Davidson tops the list
Each year Pied Piper compiles industry data on the automotive and motorcycle marketplace which allows OEM’s and Dealers alike to understand where they are succeeding and failing to connect with their consumers. TPG has worked with Pied Piper in the past, and we respect a great deal the efforts...
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