Tag Archives: direct marketing

B2B Email Marketing

TPG believes in email marketing, but you need to be sensitive to the method your consumer will receive and read that content within. You need to know how much of your audience is reviewing data via mobile marketing channels, and adjust the imagery, and content, to be effective within that...

What’s the Best Time of Day to Send an Email?

2 comments

Marketers need to know this ByLucia Moses March 27, 2013, 9:39 AM EDT Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients’ email volume rose 5.4 percent in the fourth quarter of 2012 versus a year earlier. The biggest...

The Anatomy of an Awful Marketing Email

Posted in Direct Marketing Articles by Bob on January 31, 2013

2 comments

The Anatomy of an Awful Marketing Email Posted by Hannah Fleishman Tue, Jan 29, 2013 @ 08:00 AM How often do you think about junk mail? Probably not too often, because there’s a folder in your email that thinks about it for you, right? But consider this: according to...

Are Too Many Metrics Blurring Your View Of Your Customer?

Posted in Internet Marketing, Marketing Articles by Bob on January 18, 2013

No comments

CMO EXCLUSIVES | January 15, 2013 The importance of establishing connections between individuals and brands–and measuring their impact–is growing. As brand messages are being influenced more and more by social conversations and the insights garnered by users, businesses are often formulating advocacy metrics to justify their user engagement programs....

Online Video Killed The Video Star

Posted in Internet Marketing, Marketing Articles by Bob on January 10, 2013

No comments

According to the IHS Screen Digest Television Intelligence Report, U.S. cable subscribers are on pace to lose 3 percent of their subscribers this year, following a now longtime trend among U.S. cable operators–the ninth consecutive year of decline in cable video subscribers, going back to 2004. At the same time,...

The Engagement Marketing Disconnect Between Consumers and Brands Rages On

Posted in Branding Articles, Marketing Articles by Bob on November 14, 2012

2 comments

Posted November 30, 2012 Keywords: Research, Strategy, Engagement, Marketing, social commerce “After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers.” The above line is from a recent report put out by Forbes Insights and Turn called “The...