As the digital age came upon us everyone rushed to find new models for generating revenue and a wave of very aggressive in your face marketing was created due to the technology that could not be used to connect with new, current and potential consumers. The problem with much...
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Tag Archives: Digital marketing
Clicks & Click Thru Rates can misrepresent results.
We have always been skeptical of marketing departments that focus so intently on the top line measurements generated thru analytics on the net. What does a click mean? It is activating an action you wish to seen taken? Does it evolve into a sale? Did it generate an...
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Real Time Personalization Marketing – Learn how.
DO YOU KNOW THE RESOURCES THAT CAN TRULY MAKE YOUR MARKETING COME TO LIFE WITH REAL TIME PERSONALIZATION MARKETING? JAMIE WRITES A GOOD ARTICLE ON THE OPPORTUNITY AVAILABLE TO US THRU REAL TIME PERSONALIZATION CAMPAIGNS. THE TOOLS ARE THERE, ALTHOUGH VERY OFTEN DIFFICULT TO INTERPRET, TO HELP YOU...
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Digital Transformations in business start at the top.
To be successful digital marketing and transformation must be adopted throughout the organization, and above all else it must be based on principals driven by your customers wants and needs. It must connect your customer more closely with your brand, and the strategy must be part of your overall business...
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Digital world impacts retail consumer shopping.
This Digital World is impacting the ways we interact, the way we market, the way we communicate, the way we buy, the way we search, and so much more. See how the digital worlds have invaded point of sale and the direct to consumer retail sales environment. This Digital...
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QR codes continue to grow in use.
Use of QR Codes is rising, and is becoming a valuable tool for marketers. The following information gathered by the Quarterly Trend Reports shows that we are seen a steady growth in the acceptance and use of QR codes by customers to gain more insight into the goods and...
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What is digital marketing ‘s affect on retail today?
As the technologies evolve more changes will happen. Today instead of going store to store to compare products and prices more and more people are moving towards digital marketing using their smartphone and iPad products to enhance their shopping experience. The strength of these markets obviously are driven by those...
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What is our Digital World looking like?
You are tired of hearing me state this, but to succeed in today’s digital world we need to be sensitive to the consumers we serve. We cannot chase every new digital experiment that comes to market. We cannot time and again test new technologies and throw them away after...
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Getting control of your Multichannel Marketing
Today’s multichannel marketing campaigns are very complex to manage. In this article Samuel speaks extremely effectively to the challenges of todays multichannel markets, and the focus that is required to connect the dots with the platforms and your consumers. It is an effective review of some of the things...
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Is your online advertising being seen
One of the biggest problems seen today is that you may purchase a landing page advertising space, but does that commit them to giving you a visible location above the fold??? Not necessarily, and as the results of this research shows a significant amount of online advertising ad spend...
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