Tag Archives: Digital marketing

Long-Form Video’s lead in effectiveness

Posted in Uncategorized by Page on April 27, 2015

In a World of Long-Form Video, Make Your Ads Count Yahoo research finds shorter video’s are better and video viewers notice mobile ads 37 percent more than other platforms By Lisa Utzschneider April 22, 2015, 11:59 AM EDT Video is the most powerful medium of digital media today. Bold statement,...

Digital Marketers Top Priorities

Posted in Analytics, Marketing Articles by Page on April 27, 2015

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Marketing Charts looks at the research done by Experian into how marketers are setting their priorities in this new challenging marketing era. Storytelling in your marketing has taken on new pathways, new technologies, and new challenges. Perhaps some of the insights shown in this article can help you set the...

Path to purchase data mining

Posted in Internet Marketing by Page on April 3, 2015

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The world of digital marketing is rich with content, analytics, and information, but few of us use the tools that are available…but is this caused by the amount of clutter that hits marketers every day, or is it the lack of understanding of the tools available, or can it be...

Top 10 Marketing Predictions – Adobe Summit

Posted in Business Articles, Internet Marketing by Page on March 18, 2015

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Day 2 of Adobe Summit brings us an interesting interview tin Tamara Gaffney at Adobe Digital. Check out her perspective on digital change, and the effective nature of marketing in today’s digital marketplace. It is insightful and gives perspective to where growth is anticipated and how marketing departments...

Digital Basics – Do you know how to use them?

Posted in Analytics, Internet Marketing by Page on February 20, 2015

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Today we find it difficult to adapt to all the new changes in the digital world that we now play in. Digital Basics are still not understood by most, and mistakes are made everyday in building highly effective digital strategies. This article delves into the world of marketing and...

Googles SVP Global Marketing speaks out

Posted in Branding Articles, Internet Marketing, Marketing Articles, Social Media Articles by Page on February 10, 2015

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This is a very insightful interview with Googles SVP Global Marketing…note that the premise that starts this discussion is that she also believes that it all starts with knowing your customer. The Page Group constantly talks to this very specific point that you MUST know your customer and HOW that...

The Year of the Customer should be our focus

Posted in Business Articles, Customer Service and Your Brand by Page on February 4, 2015

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As marketing evolves it is all about connecting with the consumer. Strong Brands, Highly Valued Companies all have one thing in common they have a higher level of connection with their end consumer. Their consumers are very brand loyal, and they see consumers holding a high level of respect for...

Marketing changes is this the new golden age?

Posted in Business Articles, Direct Marketing Articles by Page on February 4, 2015

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McKinsey takes a look at the scope of new technologies and how marketing is changing. Great article that gives good oversights into the marketing balance we all need, and the difficulty in achieving perfection in today’s complex marketing arena. Is this the golden age of marketing? Time will tell....

Mobile Content Marketers effective strategies

Posted in Marketing Articles, Mobile Technologies, Social Media Articles by Page on October 23, 2014

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Maria looks at the highly successful strategies and habits of mobile content marketers, and gives us a pathway to helping improve our results in the category. Check out what she has to say and see how you can adapt her strategies and habits into your work process improvements. ...

Email marketing driving your consumers spend?

Posted in Business Articles, Marketing Articles, Mobile Technologies by Page on October 17, 2014

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Email marketing continues to drive sales in the digital space. When properly developed email marketing campaigns are highly effective in developing and driving activation for sales strategies online. The US market has proven that digital and mobile marketing are technologies to be developed although they never will overshadow...