Tag Archives: customer loyalty

Customer retention vs. acquisition?

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Why is customer retention so important? Why don’t companies understand that once you have a customer captured and engaged with your brand that they are the most important customer you have? Today the cost of acquisition is so high, that every effort should be made to retain those customer you...

Loyalty programs can be affected by strong social media strategy.

Posted in Business Articles, Marketing Articles by Page on May 14, 2014

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Loyalty programs can be found in almost every aspect of sales and customer retention. It has become a foundational program to sustain strong customer connections, and build brand loyalty through many industries. Today Loyalty programs depend more and more on developing effective social media campaigns to engage and...

Customer loyalty is job number 1 for the marketing department.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on April 23, 2014

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Here is a different twist on brand connections or how to build brand loyalty. Take a look. Common sense answers to a major question all of us must answer in our marketing roles. Mr. Gentle looks at loyalty at three different points in building that loyalty factor with your brand....

Customer Loyalty Programs work

Posted in Business Articles, Marketing Articles by Page on April 17, 2014

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The Page Group has worked with many clients to develop strategies that treat loyal consumers with small rewards and incentives to remain loyal consumers. This strategy is not just for small clients or the major brands as there are strategies that can impact both markets provided you clearly understand...

How do customers feel about your gathering their Big Data?

Posted in Analytics, Business Articles, Internet Marketing by Page on February 28, 2014

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There always is a balance between gathering data regarding your customers and marketing efforts that needs to be found. The Page Group feels that with the advent of Big Data we have to be more sensitive as marketers as to how our companies clients feel about the data we collect,...

Customer Loyalty Programs – Are they Effective Marketing Strategies?

Posted in Business Articles, Marketing Articles by Page on February 26, 2014

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Customer Loyalty Programs have been around for years. The first that I remember were with Green Stamps, and collecting silverware from the local Gas Station that I used for the first 3-4 years as a bachelor. We often ask are the effective, or how can we improve them? Customer...

Are Customers Loyal to Brands or Loyal to Products???

Posted in Uncategorized by Page on January 7, 2014

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It is not often that I post argumentative content about an article that I post on our website, but in this case I have to. Although I agree that customers often identify with a specific product within a brands portfolio when asked specifically about their brand loyalty there is so...

Customer Retention is a companies top priority…

Posted in Business Articles by Bob on August 7, 2013

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Customer Retention Should Outweigh Customer Acquisition CMO EXCLUSIVES | August 02, 2013 Too many CMOs looking to increase their company’s bottom lines are quick to look “out there” for a solution. They focus their efforts on acquiring new customers and pouring a large chunk of their marketing budgets into advertising or public...

Measuring Loyalty Program Activation & ROI

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Bob on June 5, 2013

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How To Measure Your Loyalty Program’s Incremental ROI CMO EXCLUSIVES | May 31, 2013 by Mickey Neuberger Vice President, Loyalty Strategy TIBCO Loyalty Lab Prior to launching a loyalty program, smart marketers build ROI models that forecast incremental profits based on anticipated lifts across three key customer revenue variables: average order size, yearly...