Tag Archives: business strategy

Marketing strategy is business strategy

Posted on September 14, 2012   It puzzles me that some corporate executives still view business strategy as fundamentally different from, and somehow more crucial to organizational success than marketing strategy.  As a consultant I have had many conversations with senior and C-level executives. Our discussions often reveal these misconceptions: Corporations win when they...
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M&A REPORT SURPRISE ENDING TO 2012

“Socialism is a philosophy of failure, the creed of ignorance, and the gospel of envy, its inherent virtue is the equal sharing of misery.” Winston Churchill   Roger L. Neu, JD, CPA THE M&A LAW FIRM Feb. 27, 2013 Contrary to what many people think and what may have been...
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Check out these Marketing Masterworks…

10 Marketing Masterworks BY JENNIFER WANG | February 18, 2013| Jay Nemeth/Red Bull Content Pool Jumping-off point: Felix Baumgartner breaks the speed of sound for a Red Bull campaign. On the morning of Oct. 14, 2012, Austrian sky diver Felix Baumgartner strapped himself to a helium balloon that carried him 24 miles above...
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