Tag Archives: branding

Does pricing impact your brands reputation?

Many companies invest substantial amounts of marketing and brand dollars to establish themselves as a premium brand, and there is a reason why. Premium Brands can sustain higher margins and can generate larger profits if they hit the right markets, right pricing, and right product mix. The following...

Branding Myths dispelled

Posted in Branding Articles by Page on July 17, 2015

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Branding is the blue sky value of any corporation. It is the value above the book value that is created by building a highly effective and impactful brand that connects with ones consumer audience in a way that makes them far more brand loyal than your competitors consumers. Building...

Building Consumer Trust is Primary Goal in Marketing

Posted in Branding Articles, Marketing Articles by Page on June 19, 2015

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The Page Group realizes that from the very beginning of any brand or marketing strategy it all begins with building the consumers trust of the brand and their connection to it. This article written for CMO speaks to the research done by Forbes.com and Ernst & Young in analyzing this...

Is your Brand Story Telling delivering on its promise?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on June 3, 2015

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When we craft and tell our brand story for our business it needs to connect with everyone from the employee’s inside the business, to the potential new hires joining your business to the consumers buying your products at retail. Your brand story and how it is told has a...

Does your company have a great logo?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on May 27, 2015

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Logo’s … How important are they to your business success? With all the channels we have to market within in todays marketing portfolio a brand/logo is becoming critical to our success. It must convey who we are in a very quick, clean, effective, and memorable way. A...

Is you brand on the brink…or can you save it

Posted in Branding Articles, Business Articles by Page on May 27, 2015

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Stephen Reily does a great job in this article related to how companies save their brands when they are on the brink of failure. It takes quick action, Establishing a strong leader to push the change, and most importantly recognizing how your consumer and distribution channels are changing and...

Branding your professional service firm.

Posted in Branding Articles by Page on May 15, 2015

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Professional service companies often neglect the need to focus on building a high value brand. Branding is a critical element of your long term success. Learn tips that can impact your companies stature and connection in todays market thru effective branding strategies. Five Principles Of Branding For Professional...

Things consumers demand from Brands

Posted in Branding Articles, Business Articles, Marketing Articles by Page on May 15, 2015

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As our world progress’s, and changes, we see thru the great research of companies like marketing-interactive.com how the consumer adapts. Here they point out 3 things that that consumers desire from most brands…Let’s see how we all stack up to how new technologies and resources can affect our future...

keys to building effective customer centricity strategies

Posted in Branding Articles, Business Articles by Page on May 13, 2015

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Great insights on how important customer centricity is in todays marketing strategy. The following article speaks to 15 stats about customer centricity and how they can affect your business. The Page Group has always felt that to understand and focus on those things that the consumer connects with...

Auto Racing – A way to connect

Posted in Branding Articles, Business Articles, Direct Marketing Articles, Marketing Articles by Page on March 30, 2015

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The Page Group has held many fun events surrounding clients love of the automobile and motorcycles. Take as an example the McAfee Executive Drive programs, video and slideshows are part of the projects section of this website, which were developed to connect the top level of McAfee’s brain trust...