Tag Archives: branding

5 Tips to Keep in Mind When Making A Business Video

Filed under: Biz Voice by Bizvoice Productions So you’re a business owner or marketing manager who’s looking into adding video to the marketing plan. You think back of some company videos you’ve seen in the past—animation videos, business profiles & overviews, and customer testimonials—and recall how effective you thought they were. You...

Marketing a Luxury Brand-Part 2

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by Michael at Brand Unique The first article in this series listed the unique ingredients of the true luxury brand: selective ownership, timeless design, a unique brand story and of course, a high price tag.It’s now time to address a fundamental brand management question: can traditional marketing principles be transferred to the luxury market?...

Brand Delusions…Exploding Brand Myths

Posted in Uncategorized by Bob on March 18, 2013

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Posted by jephmaystruck on March 17, 2013 I just finished what I think is one of the best books written on Branding I’ve ever read. It’s called Brand Delusions. It teaches you what branding is by telling a story of company in trouble and how they saved their brand. It’s an entertaining...

Brand Offense, Defense or Nonsense?

Posted in Branding Articles by Bob on March 18, 2013

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March 13, 2013 By Peter Weedfald I visited Hong Kong last week to discuss the best paths for building new market opportunities, along with varying visions on what is next, and what will be hot in consumer technology. Again and again, the subject of just how to build a new...

Be a Better Brand Leader by saying “Let’s cut to the Chase” more often

Posted in Branding Articles by Bob on March 18, 2013

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17March2013 Cut to the Chase and Avoid the Brand Spin Stop being that brand that keeps spinning and gets nothing done. Within most brand portfolios, there are those problem brands that just seem to spiral downward out of control. They spin, and spin and spin. Nothing gets done. Decisions don’t...

Why Branding Is the Next Essential Startup Competency

Posted in Branding Articles by Bob on March 18, 2013

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March 13, 2013 How much is the most valuable brand in the world, Coca-Cola worth? $77.8B, according to Interbrand’s annual brand value analysis. That’s 45% of the company’s market cap. Often times, winners create advantages in a market through brands. These brands evoke emotions within consumers: feelings of trust (Visa), of aspiration...

The Importance of Building Brand Communities

Posted in Branding Articles, Marketing Articles, Uncategorized by Bob on March 15, 2013

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by 36creative, March 13th, 2013 Building brand communities is a vital task in constructing a company online. A clear brand that resonates with consumers helps create a loyal community base that trusts and supports the company brand. This brand community then serves not only as the company’s constant, loyal buyer...

Can You Hear Your Brand? by Lars Deutsch

Posted in Branding Articles, Marketing Articles by Bob on March 14, 2013

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Read the whole article: Lars speaks to the Audio Branding Story at Can you Hear Your Brand??? View Audio Branding examples produced by Lars Deutsch in the following links: Sound in Brands – Contac Complete – Music by Lars Deutsch Sound in Branding Video’s – Examples of Work by Lars...

THE STATE OF NORTH AMERICAN MOTORSPORTS MARKETING

Posted in Branding Articles, Internet Marketing, Marketing Articles, Social Media Articles by Bob on March 6, 2013

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BY ZAK BROWN, FOUNDER & CEO, JMI Posted At : March 1, 2013 11:14 AM | Related Categories: News & Info, 2013 At JMI, we have made the economics of motorsports sponsorships our business for nearly two decades. In the late 90s and early 2000s the discussion around North American motorsports, especially...

Branding and Motorsports: THE STATE OF NORTH AMERICAN MOTORSPORTS

Posted in Business Articles, Marketing Articles by Bob on March 4, 2013

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BY ZAK BROWN, FOUNDER & CEO, JMI International Posted At : March 1, 2013 11:14 AM | Related Categories: News & Info, 2013 At JMI, we have made the economics of motorsports sponsorships our business for nearly two decades. In the late 90s and early 2000s the discussion around North...