Tag Archives: brand

How to talk about your “ branding ” so your audience gets it?

Posted in Branding Articles by Bob on April 25, 2013

This wonderful article helps you explain the relationship betweeen Brand and Branding. Often in todays corporate culture the conversation related to Branding is often set aside as part of marketing, but it is much more than that…See what Ashley has to say about this topic. Ashley Konson, Posted on April 23,...

The Importance of Building Brand Communities

Posted in Branding Articles, Marketing Articles, Uncategorized by Bob on March 15, 2013

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by 36creative, March 13th, 2013 Building brand communities is a vital task in constructing a company online. A clear brand that resonates with consumers helps create a loyal community base that trusts and supports the company brand. This brand community then serves not only as the company’s constant, loyal buyer...

What is your customers lifetime value to your brand???

Posted in Customer Service and Your Brand, Marketing Articles by Bob on February 22, 2013

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CMO EXCLUSIVES | February 18, 2013 A friend of mine took a new position as a financial-services CMO a few years back, and quickly was able to add value by shifting resources to more productive uses. ARTICLE HIGHLIGHTS: Many areas within financial services are not marketing-oriented, for several reasons. CLTV is a...

Is Marketing Magic???

Posted in Marketing Articles by Bob on February 22, 2013

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The Magic Of Marketing CMO EXCLUSIVES | February 19, 2013, by Nick Corcodilos , Contributing Writer , CMO.com Mark Levy received his first Tannen’s Catalog Of Magic when he was just a boy. He bought his first magic trick from that book. The accompanying instruction sheet was mainly a script–magicians call it the “patter story”–to get...

Portals and Social Undervalued in Conversions: Aggregate Knowledge

Posted in Online Marketing / SEO / SEM Articles by Bob on February 16, 2013

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Susan Kuchinskas | February 14, 2013 | 1 Comment sponsored by: Adobe Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don’t deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge. When a marketer’s goal is to reach new consumers and be...

THE PAGE GROUP

Posted in Uncategorized by Page on February 14, 2013

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The Page Group focus on a solid strategic planning and developing effective brand strategy in establishing an overall business strategy for the companies we support. Our goal is to add real “Blue Sky Value” to every company we touch by increasing the brand awareness of those core brand attributes to...

Is Your Customer’s Experience Exceptional?

Posted in Branding Articles by Bob on February 11, 2013

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CMO EXCLUSIVES | October 23, 2012 Customer experience is becoming a key brand differentiator–a strategy that needs to span the entire enterprise with measures in place to gauge loyalty, advocacy, and marketing ROI. Its importance was underscored late September in Miami at theCustomer Experience Exchange (@cmexchange), where more than 60 chief customer officers...

The Anatomy of an Awful Marketing Email

Posted in Direct Marketing Articles by Bob on January 31, 2013

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The Anatomy of an Awful Marketing Email Posted by Hannah Fleishman Tue, Jan 29, 2013 @ 08:00 AM How often do you think about junk mail? Probably not too often, because there’s a folder in your email that thinks about it for you, right? But consider this: according to...

7 Things You’re Doing Wrong on LinkedIn

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on June 28, 2012

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Most professionals use the social networking site in some capacity–but one expert says they’re making a lot of mistakes. Flickr/Coletivo Mambembe Today, LinkedIn is the No. 1 social media platform for professionals. Estimates of professional participation in LinkedIn are as high as 83%. But when I talked to...