Tag Archives: brand

Do you know your customers path to purchase ?

Posted in Uncategorized by Page on March 4, 2015

At the Page Group we constantly work with clients on this core issue. You cannot develop a marketing plan, brand plan, or any go to market strategy without first understanding your consumer and the customers path to purchase. You always need to understand the connecting points that connect you...

Brand Success in a digital era

Posted in Uncategorized by Page on February 25, 2015

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McKinsey takes another look at Brand Success within this era of digital innovations and growth. Their article and research brings to light many new ideas and strategies for driving your digital success. Article|McKinsey Quarterly Brand success in an era of Digital Darwinism Companies adept at using digital...

Customer Relationship with Brands

Posted in Branding Articles by Page on November 5, 2014

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In today’s competitive marketplace and highly connected digital marketplace your brand relationship is a critical part of your future and continued success. The companies relationship with brands brings to the forefront a critical element of the long term success as customer loyalty is very important to long term success. Keeping that...

Social media is a commitment, understand this before you start

Posted in Branding Articles, Social Media Articles by Page on August 12, 2014

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THE PAGE GROUP always cautions its clients with respect to social media. Know why your going into social media, know what you need to invest in social media to be successful, and know your consumer and how they will use social media to communicate your brand story. The risks...

LeBron James – Building a Worldwide Brand

Posted in Business Articles by Page on July 15, 2014

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Entertainers and sports figures have the capacity to build tremendous brands and brand value, but this great article looks at the master of them all LeBron James and his role in building a truly world class brand for the LeBron James franchise. He and his team have built...

Do your presentations have stickiness or do they fail to convert?

Posted in Branding Articles, Business Articles, Direct Marketing Articles by Page on July 9, 2014

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Slideshare has posted some wonderful articles on how to improve your presentations, and connect better with your audience. The Page Group agrees with many of these strategies and we felt it important enough to share with our friends. Direct marketing has always been one of the best marketing...

How to enhance your presentations

Posted in Branding Articles, Business Articles, Direct Marketing Articles by Page on July 9, 2014

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The Page Group is continually working with clients to enhance their overall brand presentations, and brand messages everywhere they connect with their core consumers. Presentations must do that as well. Use of logo and brand style are very critical to delivering a consistent brand message to all who...

Video Marketing and your brand…

Posted in Marketing Articles by Page on May 9, 2014

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Push to Put Brands in Video Content MAY 4, 2014 Photo Consumers must know when content is paid for and when it is editorial, said Trevor Fellows of The Wall Street Journal. CreditKreg@KregHolt.com By STUART ELLIOTT AS an annual presentation of new digital offerings to Madison Avenue enters its second week,...

Brand and product reinvention “Maybe” a key to future growth.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on May 7, 2014

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A great article: Market Relevance, Market Trust, Market Connection, are all relevant to the local markets you serve. The Page Group always shares with its client that it is critical that you know how your customer connects with your brand and products before you ever go to market. Whether...

Does your brand have a voice? What is its voice?

Posted in Branding Articles, Marketing Articles by Page on May 5, 2014

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If you have the capabilities of creating a unique voice for your brand, and products, this can help to define why your products and services are unique, and can set you apart from the marketplace. Building momentum from this platform does have relevance and can significantly impact the marketplace and your customers perception of...