Tag Archives: brand strategy

Reinventing your Brand…

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4 Lessons on reinventing you and your brand May 05, 2013  How can people or companies reinvent their brands? What does it take to remake who we are and how we’re perceived? I’ve been thinking about these questions since having lunch a couple of weeks ago with Dorie Clark, a stellar marketing...
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Master Brand Strategy Road Map

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Master Brand Strategy Road Map Beloved Brands,April2013 Having the brand strategy road map on one page can help align everyone that works on a brand.   This is especially useful when managing a Branded House or Master Brand where there are various people in your organization that each run a...
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Content is critical in B2B Marketing…

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B2B Marketing: Why Content is the New Creative A revolution is brewing in the world of B2B marketing. Lack of differentiation, fragmented media, complex regulation and brutal competition has turned decision making into a Rubik’s Cube for corporate buyers of enterprise products and services. To differentiate themselves in the morass,...
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Taking your brand further…

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brand connection
MARCH 21ST, 2013 DeSandis Breindel Have You Taken Your Brand As Far As It Can Go? We’ve written before about a common trap many challenger brands fall into: to compete with the Goliath in the industry, they feel the need to focus on the ways in which their offering is “just as...
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Brand = Culture: How Culture can Help Your Brand Win

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January 2013 Most people think that that Brand is what the Marketers do.  And Culture should be left to the Human Resources department.  But in reality, everyone is responsible for both Brand and Culture. Creating a Branded Culture might be a great chance for Marketing and HR to be working together, and find...
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The Secret to a Strong Brand Message? Focus.

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BY ADAM KLEINBERG | March 29, 2013|   image credit: Shutterstock   Entrepreneurs are hustlers. We wear many hats. We’re like the chameleons of the business world, adapting to whatever we need to be at any given moment in time. It is no wonder so many of us struggle when our ventures gain critical...
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Marketing strategy is business strategy

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Posted on September 14, 2012   It puzzles me that some corporate executives still view business strategy as fundamentally different from, and somehow more crucial to organizational success than marketing strategy.  As a consultant I have had many conversations with senior and C-level executives. Our discussions often reveal these misconceptions: Corporations win when they...
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