Tag Archives: brand strategy

Trump Licensing – strategies that work and don’t.

A fun look at the world of Trump Licensing and some of the do’s and don’ts we all can learn from watching what Trump has done in promoting and leading his luxury brand. 5 Strategies Brand Owners can Learn from Donald Trump’s Licensing Empire Posted by Jeff Lotman on November 05, 2015...

How is Branding different today?

Posted in Branding Articles by Page on August 7, 2015

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Branding is evolving and today is far more critical than at any time in its history. Building, supporting, and driving a strong brand image that connects with the consumer of your goods, services, or products in a manner that supports the consumers needs is critical to long term brand...

Luxury branding has big influence over purchases.

Posted in Branding Articles, Business Articles, Social Media Articles by Page on August 6, 2015

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Luxury brands influence and connect. Brand influencers can be high profile celebrities or sports figures, but they to must connect with the brand, luxury, prestige and influence. Miss the connection and you will miss the opportunity. The Page Group loves working to find strong strategic partners and...

Branding Myths dispelled.

Posted in Branding Articles by Page on August 6, 2015

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The following Forbes article speaks to the topic of Branding Myths and reinforces the perception that The Page Group has offered over the many years of consulting with their clients. Branding is about building a relationship with the companies consumers. Connecting with each consumer in a personal way that...

Branding Myths dispelled

Posted in Branding Articles by Page on July 17, 2015

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Branding is the blue sky value of any corporation. It is the value above the book value that is created by building a highly effective and impactful brand that connects with ones consumer audience in a way that makes them far more brand loyal than your competitors consumers. Building...

Does your company have a great logo?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on May 27, 2015

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Logo’s … How important are they to your business success? With all the channels we have to market within in todays marketing portfolio a brand/logo is becoming critical to our success. It must convey who we are in a very quick, clean, effective, and memorable way. A...

Company Brands vs. Corporate “Baby” Brands.

Posted in Branding Articles by Page on October 1, 2014

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As we build our brand strategies it is imperative to understand the value of the parent company brand in relationship to the many sub category ‘baby” brands that we create within our business. Sub-category brands often need to appeal to the very specific brand influencers of the products they...

Brand Awareness is top focus in marketing today.

Posted in Branding Articles by Page on September 19, 2014

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Sophisticated brands are becoming aware of the value of a strong brand, and more money is being spent today to develop a comprehensive brand marketing strategy that adds real value to their brands thru building long-term loyal customers. But it does all start with the brand, what the brand...

How to build and deliver on your Brand Promise

Posted in Branding Articles by Page on September 3, 2014

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With each engagement The Page Group feels it is critical to identify all the key brand promises to be contained within the clients brand silo. By clearing knowing what those commitments are we all have the ability to be honest with our consumers and deliver on the brand promises that we...