Tag Archives: brand purpose

Being Your Brand

Posted in Branding Articles by Page on May 23, 2018

One thing that we all learn as we move into marketing is that you must be your brand and it must reflect everything that you wish to be to your consumer and your audience. It has to reflect the values of the company, the purpose of your brand, and...

Do you promote and publish your “Brand Purpose”?

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In everything we do in marketing today, and especially everywhere we connect with the consumer we MUST present who and what our brand and brand purpose is so the consumer becomes very clear what we stand for and what we will deliver on. This builds trust in the brand, it...

Keys to linking customers w/ brand purpose

Posted in Branding Articles by Page on April 15, 2014

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The Page Group believes in what Nigel is presenting here…brand purpose is critical to growth and success, but it starts even one step further forward with understanding all that you can about your distribution channels and who and how they engage with your company. Only then can you craft a...

Is your organizational culture in sync with your brand?

Posted in Marketing Articles by Bob on September 10, 2013

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How to determine if your organizational culture is building your brand Ashley Konson, Posted on August 30, 2013 Nurturing an organizational culture where employees live the passion of the brand is one of the crucial tasks on which a leadership team must focus its efforts to build a strong brand and business....