The Page Group has worked with many clients to develop strategies that treat loyal consumers with small rewards and incentives to remain loyal consumers. This strategy is not just for small clients or the major brands as there are strategies that can impact both markets provided you clearly understand...
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Tag Archives: brand loyalty
Brand Loyalty – 5 human passages to brand loyalty.
As you all are aware, The Page Group always talks about the critical nature of understanding your consumers thoroughly before ever building a marketing and brand campaign. Without clear and focused insights into how your brand connects with your consumers you can not be successful in developing campaigns that are...
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Are Customers Loyal to Brands or Loyal to Products???
It is not often that I post argumentative content about an article that I post on our website, but in this case I have to. Although I agree that customers often identify with a specific product within a brands portfolio when asked specifically about their brand loyalty there is so...
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Build Loyalty for your brand.
TPG agrees with Rodney Mason that the best opportunity for success with loyalty programs for your brand is not driven by your top tier of loyal customers, but is driven by that second tier of customers who are now trying to identify and connect with your brand. Knowing your customer...
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Customer Retention is critical to success.
TPG tells clients everyday that knowing your customer and building customer loyalty is the single most important job of a brand/marketing/business strategy. If your focus is on building a highly loyal consumer then your base grows, your loyalty grows and your blue sky value of your business grows. ...
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The 12 Trends That Will Rule Products In 2013
WRITTEN BY: Chris Butler THINK 2013 WILL SPELL THE END OF GOOD OLD ANALOG AND HUMAN INTERACTION? EH, NOT SO FAST. Near the end of 2012, a group of us at Ziba got together to review what we’d learned over the course of the year. Working with dozens of clients who...
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