Tag Archives: brand loyalty

Customer Loyalty Programs work

The Page Group has worked with many clients to develop strategies that treat loyal consumers with small rewards and incentives to remain loyal consumers.   This strategy is not just for small clients or the major brands as there are strategies that can impact both markets provided you clearly understand...

Brand Loyalty – 5 human passages to brand loyalty.

As you all are aware, The Page Group always talks about the critical nature of understanding your consumers thoroughly before ever building a marketing and brand campaign.  Without clear and focused insights into how your brand connects with your consumers you can not be successful in developing campaigns that are...

Build Loyalty for your brand.

TPG agrees with Rodney Mason that the best opportunity for success with loyalty programs for your brand is not driven by your top tier of loyal customers, but is driven by that second tier of customers who are now trying to identify and connect with your brand.  Knowing your customer...