Tag Archives: brand connections

Luxury Brands are using Visual Marketing to connect

Visual products that promote and market their products in a highly compelling visual way such as luxury automobiles, resorts, hotels, real estate, design, etc. have found that the visual marketing efforts can be greatly enhanced thru the use of Instagram and Printerest. The Page Group feels however that this...

What is Brand Positioning…

Posted in Branding Articles by Bob on September 17, 2013

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This comes from a posting on Opento Sept 15, 2013 A brand is not just a promise – brands need to deliver. Knowing how a brand really works is the key to brand positioning. In the first of 3 posts on brand positioning this week, we look at how a...

Know your audience and other secrets to CMO success.

Posted in Branding Articles, Marketing Articles by Bob on September 16, 2013

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The 10 Secrets Of CMO Success CMO EXCLUSIVES | April 24, 2013 by Keith Loria Contributing Writer CMO.com Know your audience. Build credibility. Use the right tools. Granted, tips like those might seem generic, but they are among the “secrets” CMOs and other high-level marketers attribute for their successes. ARTICLE HIGHLIGHTS: The era...

Content is critical in B2B Marketing…

Posted in Branding Articles by Bob on April 16, 2013

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B2B Marketing: Why Content is the New Creative A revolution is brewing in the world of B2B marketing. Lack of differentiation, fragmented media, complex regulation and brutal competition has turned decision making into a Rubik’s Cube for corporate buyers of enterprise products and services. To differentiate themselves in the morass,...

What is Brand Positioning?

Posted in Branding Articles by Bob on July 14, 2012

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Brand Positioning: This is the process in which we define, research, and investigate the brands image, markets, qualities, customers, channels, competitors, and opportunities so as to optimize the impact of the overall brand strategy when it is brought to market. With The Page Group we take brand positioning further in...

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

Posted in Internet Marketing, Online Marketing / SEO / SEM Articles, Social Media Articles by Bob on May 24, 2012

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Charlie Minato | May 17, 2012, 10:22 AM | 684,922 | 295 Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and...

What is a Brand?

Posted in Branding Articles, Marketing Articles by Bob on May 14, 2012

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What is a Brand? It is an identifier, and promise of distinction that positions a brand uniquely to its customers, employee’s, shareholders, and clients. A brand connects the products and services that a company offers with the consumer. In the 70’s, and before, brand strength was identified by one...