Tag Archives: brand connection

Advocacy Marketing – What is it?

Posted in Marketing Articles by Bob on June 26, 2013

Forbes Magazine, 6/20/2013 @ 3:43AM Mark Fidelman , Contributor CMOs: Let’s Give Up On Advertising And Do These 6 Things Instead Everyone knows there’s enough change in marketing today to put corporations everywhere on edge, but there are a few big things happening that are providing a clear path to...

Demand Marketing can now be focused towards ‘on-demand’ marketing

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McKinsey always develops some effective research that many smaller marketing/branding/consulting practices cannot afford to implement, and I am always grateful that they are made available to the industry as a whole. In this article they take a look at the “on demand marketing” aspects of digital marketing. However,...

Your relationship to your consumer comes first…

Posted in Branding Articles, Customer Service and Your Brand by Bob on April 26, 2013

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We often talk with clients about the need to be consistent with your brand everywhere the brand interacts with the consumer…now a very interesting article talking about how what many would perceive as a crisis, and a mistake, was overcame to become a customer service and brand connector for Razer...

Did Poor Customer Experience Ultimately Cost JC Penney’s CEO His Job?

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by Bob on April 10, 2013

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CMO EXCLUSIVES | April 09, 2013 by Michael Hinshaw , Managing Director MCorp Consulting Last week, SEC filings revealed that Ron Johnson, now former chief executive officer of JC Penney, saw his 2012 compensation fall 97 percent—from $53.3 million in 2011 to $1.89 million last year. This set off another mediafrenzy focused on the struggling retailer’s...

Brand = Culture: How Culture can Help Your Brand Win

Posted in Branding Articles by Bob on April 9, 2013

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January 2013 Most people think that that Brand is what the Marketers do. And Culture should be left to the Human Resources department. But in reality, everyone is responsible for both Brand and Culture. Creating a Branded Culture might be a great chance for Marketing and HR to be working together, and find...

Strategic Brand Management: Building an Identity

Posted in Branding Articles by Bob on March 29, 2013

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by Israel on Thu, 03/28/2013 – 10:22 Strategic brand management is difficult when you are building your brand from scratch, but by following a few simple steps, you can create effective brand positioning and build your brand identity quickly. By answering a few simple questions, you can determine what your...

The 21 Principles of Persuasion

Posted in Business Articles by Bob on March 27, 2013

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Jason Nazar, Contributor, CEO, Docstoc. Making entrepreneurs and small businesses better. ENTREPRENEURS 3/26/2013 @ 9:34AM How is it that certain people are so incredibly persuasive? Can we all harness those skills? After studying the most influential political, social, business and religious leaders, and trying countless techniques out myself, these are the 21 critical...

How to Write a Brand Plan

Posted in Branding Articles by Bob on March 25, 2013

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June2012 A well-written Brand Plan helps to align an organizationaround the direction, the choices and the tactics that need implementing for a brand to achieve their goals. The Brand Plan unites functions such as marketing, sales, product development outlining what each group needs to do for the brand to be successful, while setting...

Marketing a Luxury Brand: Part 1

Posted in Branding Articles by Bob on March 21, 2013

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BY MICHAEL2 COMMENTS Today I am starting a series of articles on marketing a luxury brand. It’s sometimes hard to believe there are brands for which the words “Sale” or “Limited Time Offer” are not part of the vocabulary. In fact, the higher price tag only adds to the myths these...

WHO IS A BRAND INFLUENCER? AN ONGOING DEBATE

Posted in Branding Articles by Bob on March 21, 2013

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March 13, 2013 | Daniel Hebert | 7 comments Before we jump into this post, just keep in mind while reading what you agree or disagree with, and let me know in the comments below! I want this to be a lively conversation about who is an influencer.The “who is an influencer” debate has...