Tag Archives: brand connection

Keep It Simple: Lessons From 50 Brands On ‘The Edge’

March 15, 2013 For companies seeking to promote their brands, an onerous equation is emerging: The more complex new technologies become, the simpler brands must become. This is an important takeaway from a new book by strategic brand consultant Allen P. Adamson, who notes that companies must learn to adapt...

The Importance of Building Brand Communities

Posted in Branding Articles, Marketing Articles, Uncategorized by Bob on March 15, 2013

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by 36creative, March 13th, 2013 Building brand communities is a vital task in constructing a company online. A clear brand that resonates with consumers helps create a loyal community base that trusts and supports the company brand. This brand community then serves not only as the company’s constant, loyal buyer...

Can You Hear Your Brand? by Lars Deutsch

Posted in Branding Articles, Marketing Articles by Bob on March 14, 2013

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Read the whole article: Lars speaks to the Audio Branding Story at Can you Hear Your Brand??? View Audio Branding examples produced by Lars Deutsch in the following links: Sound in Brands – Contac Complete – Music by Lars Deutsch Sound in Branding Video’s – Examples of Work by Lars...

Branding and Motorsports: THE STATE OF NORTH AMERICAN MOTORSPORTS

Posted in Business Articles, Marketing Articles by Bob on March 4, 2013

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BY ZAK BROWN, FOUNDER & CEO, JMI International Posted At : March 1, 2013 11:14 AM | Related Categories: News & Info, 2013 At JMI, we have made the economics of motorsports sponsorships our business for nearly two decades. In the late 90s and early 2000s the discussion around North...

Why People Buy And Don’t Buy

Posted in Business Articles, Marketing Articles by Bob on February 27, 2013

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February 22, 2013 by Walker Smith FROM BRANDING STRATEGY INSIDER › Why people buy is not the same as why people don’t buy. For brand marketers, it’s a difference that matters more than ever. The things that motivate people to buy are product features that people want. People buy a particular...

Brands Create Value

Posted in Branding Articles, Business Articles by Bob on February 22, 2013

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Apple world’s most valuable brand, Ferrari most powerful 19 FEBRUARY 2013 US electronics giant Apple has been crowned the world’s most valuable brand with a brand value of $87.3bn, but Ferrari is the world’s most powerful brand, according to the BrandFinance Global 500. According to the ranking, the value of the...

Is Your Customer’s Experience Exceptional?

Posted in Branding Articles by Bob on February 11, 2013

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CMO EXCLUSIVES | October 23, 2012 Customer experience is becoming a key brand differentiator–a strategy that needs to span the entire enterprise with measures in place to gauge loyalty, advocacy, and marketing ROI. Its importance was underscored late September in Miami at theCustomer Experience Exchange (@cmexchange), where more than 60 chief customer officers...

Brand Marketers Totally Miss Social Media Influencers

Posted in Branding Articles, Internet Marketing, Social Media Articles by Bob on February 11, 2013

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Brian Proffitt February 5th, 2013 Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even...

The interpersonal skills of employees ultimately make or break the customer experience.

Posted in Customer Service and Your Brand by Bob on January 30, 2013

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Customer Defection Market leaders have recalibrated customer expectations about the character of one-to-one interactions with employees. How likely are customers to punish a company for failing to meet those expectations? • Fifty percent of all U.S. respondents were “somewhat” to “very” likely to defect to a competitor after a single bad experience with a brand....

Are Too Many Metrics Blurring Your View Of Your Customer?

Posted in Internet Marketing, Marketing Articles by Bob on January 18, 2013

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CMO EXCLUSIVES | January 15, 2013 The importance of establishing connections between individuals and brands–and measuring their impact–is growing. As brand messages are being influenced more and more by social conversations and the insights garnered by users, businesses are often formulating advocacy metrics to justify their user engagement programs....